They grow up so fast.
The Boston Bruins today unveiled the logo they’ll use as part of their 100th anniversary/centennial celebrations throughout the 2023-24 season.
The logo follows the shape and style of the club’s second logo, first worn on Bruins sweaters in 1926. The Bruins brought this style back, featuring the team name arched over a brown bear with the team name as a shoulder patch in 2007 (and still wear it today), then again, briefly, as the primary crest on their third uniforms from 2008 through 2016.
There have been some changes, of course, from that original logo in the 1920s. The typeface has been updated to match the style used for the player names worn on the back of Bruins uniforms; a ribbon has been added on either side containing the year span of 1924 and 2024; and a number 100 has been placed within the bear itself.
Take a look at how it compares to the originals below:
The Bruins are the third of the six “Original Six” teams to celebrate their centennial season milestone; the Montreal Canadiens were the first and did so over the course of two seasons from 2008 to 2010; the Toronto Maple Leafs followed in 2016-17.
Following the Bruins, the Chicago Blackhawks, Detroit Red Wings, and New York Rangers will all enter their 100th anniversary together in 2026-27.