Seattle Kraken Announce Muckleshoot Indian Tribe Jersey Ad Patch for 2023-24

The Seattle Kraken today announced they have partnered up with the Muckleshoot Indian Tribe on a deal which includes wearing a patch on the front of the team’s home blue and road white sweaters.

The patch will not be worn until the 2023-24 NHL season begins.

The patch features the snow-capped peak of Mt. Rainier rising above a light brown horizon on a baby blue sky, “MUCKLESHOOT” is arched above, and “INDIAN TRIBE” is stacked below, both in black.

The Muckleshoot Indian Tribal Council was present during a ceremony in the Fall of 2019 to bless the lands that would become Climate Pledge Arena, the home of the Kraken, in 2021.

“This joyful day brings with it a sense of hope that our young people will see themselves represented by the team in the heart of Seattle and around the country with our Tribe’s logo on the front of every Kraken jersey,” said Muckleshoot Tribal Chairman Jaison Elkins in the team’s press release.

The partnership goes beyond a jersey patch; it includes a new multi-sport court built on the reservation, new programs for Indigenous youth, and Indigenous artwork at Climate Pledge Arena.

***Kraken Centre Morgan Geekie at Muckleshoot Tribal Schools (photo via Seattle Kraken)***

“We launched our franchise with an eye to the future and an acknowledgment of the past,” said Kraken CEO Tod Leiweke in the release. “This partnership manifests our gratitude and respect for the Muckleshoot People, past and present, who are the ancestral keepers of the land upon which Climate Pledge Arena sits and we play. We strive to amplify the voices of our Native Community.”

Financial terms of the deal were not specified, though ESPN.com reports it is a multiyear agreement between the team and the tribe and that there is an “understanding that both sides will profit from the deal.”

This is the first jersey ad in the short history of the Seattle Kraken and the first NHL jersey ad partnership with an Indigenous tribe.