Ahead of International Women’s Day, one of Europe’s biggest football clubs is adding a new color to its palette to represent gender equality.
Spanish La Liga powerhouses FC Barcelona announced over the weekend that they’ve joined forces with Pantone to create a “new symbolic color for equality” that they’ll add to their universal guide to color and feature in International Women’s Day messaging.
The “Lila Barça” (“Barça Lilac”) color is a mixture of the club’s original blue and maroon colors. It has been featured on FC Barcelona’s social media channels over the past week, and members of the men’s team posed with a sign featuring the color before their match against Valencia CF on Sunday, March 5. The sign also contained the slogan “La igualtat és als nostres colors” (“Equality is in our colors”).
A video produced by the club to promote the culture features two-time Ballon d’Or Féminin winner Alexia Putellas and a voiceover that “recounts the similarities between the team’s development and recent success and the marriage of blue and maroon which have resulted in the new colour of equality. A creation that is championed by the women’s first team, one of the most important role models in the journey towards equality in society and the world.”
Barça will continue to highlight the new color at both men’s and women’s matches throughout the rest of March. Click here for more information about the club’s International Women’s Day initiatives.