Southland Conference Unveils New Logo As Part Of 60th Anniversary Celebration

Photo courtesy of @SouthlandSports on Twitter.

As part of its 60th anniversary celebration, the Southland Conference recently unveiled a new logo that includes the four points of a compass with its needle pointing toward the region of the country where its 10 member schools are located.ย 

โ€œOur conference encompasses the proving grounds for the finest athletic talent our country has to offer, and weโ€™re proud to give the best a place to compete on the field, commit in the classroom and contribute in the community,โ€ commissioner Chris Grant said in a statement.

โ€œThis new brand reflects our member schoolsโ€™ enduring commitment to helping our student-athletes navigate the pathway to significance in academics, athletics and life. Their ultimate success is our North Star.โ€

Along those same lines, the northern point of the compass is supposed to represent the academic and athletic aspirations of the member schools, while the western and eastern points are meant to represent the history and future of the conference, respectively.

The logo, which is gold and black but also comes in school colors for use on uniforms and playing surfaces, made its first appearance at center court of the Southland Conference menโ€™s and womenโ€™s basketball tournaments, which tipped off earlier this week.

As mentioned, the Southland Conference โ€“ which was founded in 1963 โ€“ consists of 10 schools in Louisiana and Texas, including Houston Baptist, Incarnate Word, Lamar, McNeese State, New Orleans, Nicholls State, Northwestern State, Southeastern Louisiana, Texas A&M-Commerce and Texas A&M-Corpus Christi.

โ€œItโ€™s fitting to commemorate our 60th season of athletic competition with a new look that honors the trailblazing spirit of the athletes and coaches who have gone before us,โ€ Grant said. โ€œThe instantly recognizable mark reflects the spirit of a conference that is unified and on the move with a clear vision in tempestuous times. 

โ€œWe look forward to seeing it worn with pride by our athletes, students and supporters whether theyโ€™re competing and cheering for championships or returning for a reunion. Weโ€™re going places, together.โ€