Liverpool Throws It Back to the ’70s for 2023-24 Home Kit

English Premier League side Liverpool FC are paying tribute to a legendary manager with their home kits for the 2023-24 season.

The Reds became the first PL club out of the gate with a 2023-24 reveal when they unveiled their new kits, made by Nike, on Friday, May 5. They are solid red, with contrasting white sleeve cuffs and crew neck collar. The club crest and sponsor logos all appear in white.

The kit draws inspiration from the Liverpool squad in 1973-74, which was manager Bill Shankly‘s 14th and final season at the club’s helm. With players like Ian Callaghan, Kevin Keegan and Ray Clemence on the team, Shankly guided them to the FA Cup that year.

*The 1973-74 Liverpool FC squad, with manager Bill Shankly in the front row with the ball at his feet. (Courtesy **Reddit**)*

“The new home shirt is a classic,” said LFC men’s captain Jordan Henderson. “Given the inspiration behind the design, it feels iconic and a nod to the history of this great club.”

“We’re always proud to wear the LFC jersey. It’s always exciting to see the new design and when it has a link to the history of this club it makes it even more special. We’re excited to wear next season,” added women’s captain Taylor Hinds.

Under Shankly, Liverpool earned promotion back into the English First Division for the 1962-63 season, and by 1963-64, they were league champions. The Reds also won their first FA Cup during Shankly’s tenure, in 1964-65, and beat Borussia Mönchengladbach to win the UEFA Cup in 1972-73.

A set of gates outside Liverpool’s home stadium, Anfield, are named in Shankly’s honor, and a statue of him is also located near the stadium.

*Legendary Liverpool manager Bill Shankly. (Courtesy **liverpoolfc.fandom.com**)*

The new Liverpool home kit carries on the tradition of including a tribute to those killed as a result of the 1989 Hillsborough disaster on the back collar. The number 97, representing the number of victims, is flanked by the eternal flames from the memorial outside Anfield.

The number in the tribute was previously 96, but in July 2021, another victim passed away as a result of injuries sustained in the disaster.

Meanwhile, Liverpool also announced that youth shirt and training kit prices will be frozen for the 2023-24 season, while adult replica shirt prices will rise by £5.

“Rising costs are an issue across the board and no organisation is immune,” said Mike Cox, LFC senior vice president for retail and merchandising. “We wanted to prioritise the kids’ kits and keep the same prices for the majority of our youth and training kit ranges for the second season in a row. We’ve made this decision despite facing a series of rising costs, including across manufacturing, fulfilment, shipping and distribution.”