The collegiate summer level Bismarck Larks will rebrand as the Missouri River Motorboaters for one game this season. The temporary change is an homage to summertime, pontoons, and the longest river in the United States, the Missouri, per the team.
“The Missouri River holds a special place in Bismarck’s heart as well as every other city the 2,341 miles of water passes through,” said Bismarck Larks Owner and CEO John Bollinger. “We wanted to create a brand that connected with our boat loving fans, but also fans from all over the country that love their summertimes on the water.”
The suite of logos, created by John Worthen of Worthen Design, features colors “designed to give off a fun, summer vibe,” as well as a motorboat engine character wearing sunglasses and a captain’s hat while motoring a pontoon. A boat paddle that underscores the logo includes a baseball bat knob.
Bismarck’s home state of North Dakota is one seven US states that the Missouri River passes through, in addition to two Canadian provinces.
Jerseys will be auctioned off during the July 27 game with all net proceeds benefiting a local charity.