As first reported earlier this week by graphic designer Conrad Burry, the New Orleans Pelicans have simplified their global logo and updated their wordmark for the 2023-24 season.
The previous design, which was unveiled when the New Orleans Hornets became the Pelicans in 2013-14, featured an arched city name, fleur-de-lis and the wrought-iron design seen on balconies throughout the French Quarter above the bird.
That wordmark, as well as the team nickname that was included inside of a red semicircle at the bottom of the logo, are now in a stacked horizontal wordmark and separated from the bird, making it simpler and more scalable for use on merchandise.
This now brings New Orleans’ global logo in line with its primary icon, which was elevated from a partial logo ahead of the 2021-22 season. The only difference is the lack of a wordmark in the primary icon, whereas the global logo must include the full team name.
Additionally, multiple sources have indicated the Pelicans plan to introduce new Statement and City Edition uniforms this season but will continue to wear the previous wordmark on their Association and Icon uniforms until an overhaul in 2024-25.
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