Sacramento Kings Unveil New Uniforms For 2023-24 Season

Photos courtesy of @SacramentoKings on Twitter.

Confirming our report from May when the franchise teased the return of a script wordmark, the Sacramento Kings unveiled new Association and Icon Edition uniforms on Monday afternoon.

https://twitter.com/SacramentoKings/status/1675928015703011328

“We are excited to unveil a new collection of uniforms that salutes the team’s origins while celebrating the organization’s future,” president of business operations John Rinehart said. “We believe our fans will appreciate the modernized Kings script and the return of the popular color scheme.”

Both the white Association and black Icon uniforms feature the aforementioned script wordmark across the chest but have the same side panel design on the jersey and shorts as the previous set.

The colors of the side panels, collar and arm holes have changed, though, with black replacing purple in the hierarchy of colors, as evidenced by the black typography on the Association uniform and black Icon set.

Sacramento previously wore black uniforms on the road from the 1994-95 season until it switched to purple road uniforms ahead of the 2002-03 campaign, with black uniforms being completely discarded until they returned as an alternate in 2011-12.

The Kings have also swapped their partial crown logo for their dribbling lion secondary logo on the belt on the waistband, as well as their secondary SAC logo for their primary logo in the side panel at the bottom of the shorts.

Lastly, Sacramento is set to unveil a new Statement Edition uniform on July 5, though we received from a source an exclusive first look at the design that pulls inspiration from their 1994-97 alternate uniform, which was half black and half purple with an arched wordmark and checkered side panels.

The Statement uniform is also a nod to the Kings’ “Light the Beam” rally cry, which is a reference to the franchise lighting a purple beam of light into the sky above Golden 1 Center following a win.