I honestly never thought I’d see the day.
The New York Yankees have announced they will add an advertisement to the sleeve of their iconic pinstriped jerseys (and the not-so-iconic road greys) starting with their home game against the Kansas City Royals on July 21, 2023.
The Yankees jersey advertisement is for Starr Insurance; it shows a royal blue rectangle with “STARR” in white serifed lettering within it above a horizontal white line and “INSURANCE” below.
Twitter user @bkabak sums up the whole situation quite perfectly…
The uniform is so sacred that the Yanks can’t do alternate tops, put names on the back, use the script Yankees logo or even move ahead on City Connects, but if it’s about advertising, they’re all over it. Pfft.
— Ben K. (@bkabak) July 12, 2023
Nailed it. No notes.
The team released a statement and quotes, but it’s the usual new deal corporatespeak, about how proud the club is to strike this deal while completely ignoring the significance of what the team is doing here.
So that’s it, anything’s possible now. The rest of the league’s teams are going to fall in line pretty quickly now. Buckle up.
Related stories:
Toronto Blue Jays Announce TD Ad on Jerseys 
Atlanta Braves Strike Deal with Quikrete for Jersey Ad 
St Louis Cardinals Now Wearing Stifel Logo on Jersey Sleeves 
Cincinnati Reds Add Kroger Logo to Jersey Sleeves 
Houston Astros Announce “OXY” Advertisement will be worn on Jersey Sleeves in 2023 
Los Angeles Angels Add FBM Advertisement to Jerseys in 2023 
Arizona D-backs Announce Avnet Advertisement on Jerseys in 2023 
Boston Red Sox Announce MassMutual Patch on Jerseys Starting in 2023