Trio of Premier League Clubs Headline Recent European Kit Launches

It’s been a busy few days for kit reveals in Europe’s top domestic football leagues, with 14 clubs releasing at least one of their jerseys for the upcoming season. Let’s get caught up …

BRIGHTON & HOVE ALBION – Home

Having qualified for European football for the first time in its history, Premier League side Brighton & Hove Albion is ready to embark on new adventures in their 2023-24 home kit made by Nike. The kit combines Brighton’s classic blue and white vertical stripes with solid blue shoulder and sleeves. Each sleeve has a darker blue sleeve cuff that widens slightly under the arm. The back of the shirt has a white panel for name and number legibility and a lighter blue insert at the back collar.

SHEFFIELD UNITED – Home

Back in the Premier League after being relegated in 2021, Sheffield United’s new home kit, made by Erreà, “symbolises not only the club’s rise to the Premier League but also Sheffield’s transformation from a city rooted in steelmaking to one that thrives on creativity, arts, technology and music.” It features the club’s signature red and white vertical stripes on the front, with narrow black stripes in between. The raglan sleeves are solid red, while the collar and sleeve cuffs are black with white stripes through the center.

The photos that accompanied the reveal of the new kit showed no sponsor logo on the front of the shirt, but that could change at any point before or during the season.

NOTTINGHAM FOREST – Home, Away and Third

Fellow Premier League side Nottingham Forest have switched from Macron to Adidas for 2023-24 and released all three of their kits last week. The home kit is a traditional look for Forest: solid red with white accents. The white away kit has wavy light blue lines across the front that pay homage to the River Trent. The third kit is black, with a pattern of lines and dots forming arches on the front.

REAL SOCIEDAD – Away and Third

After adding a new dimension to the stripes on their home kit for 2023-24, La Liga side Real Sociedad continue that theme to their away and third kits, made by Macron. Both the white away kit and the navy blue third kit feature the same twisted metal bar around the club crest on the left side of the shirts. While the colors of the bar and crest are reversed on the third kit, both have navy blue polo collars and sleeve cuffs with white trim.

*Real Sociedad players model the club’s (L-R) away, home and third kits for 2023-24, made by Macron. (Courtesy **Real Sociedad**)*

ATALANTA BC – Home and Away

While Italian Serie A side Atalanta BC has stayed true to its traditional colors for its 2023-24 home and away kits, made by Joma, they’ve “undergone a complete restyling in terms of design, fabrics and details.” The home kit retains the club’s black and blue vertical stripes, but adds contrasting diamond patterns all over. The crest sits in the middle of the chest.

The away kit, meanwhile, is white with narrow blue and black horizontal stripes running across the front. A wave pattern is knit into the fabric, inspired by the waves in the silhouette of the Greek mythological athlete Atalanta found in the club crest. The crest on the away kit is a circular retro version with a yellow border that was last used in the 1990s.

US LECCE – Home, Away and Third

Serie A side US Lecce continues to produce its own kits through in-house brand M908. For 2023-24, they’ve come out with four separate kits. The home kit features Lecce’s traditional red and yellow vertical stripes, but with tonal diagonal stripes and a texture at the top of the red stripes that pays tribute to their supporters. The white away kit has blue shoulders and sleeves, and yellow and red horizontal pinstripes run across the chest. The red third shirt honors Lecce’s youth team, which won the Campionato Nazionale Primavera in 2022-23, with a stylized Italian tricolor on the right side. The fourth shirt is similar to the third kit, but has a graphic of former players Michele Lo Russo and Ciro Pezzella, who died in a car accident in 1983. The shirt will be worn on the 40th anniversary of their passing in December.

BOLOGNA FC – Home and Away

As was the case in 2022-23, Serie A side Bologna FC takes inspiration from the world of fashion for its 2023-24 home and away kits, made by Macron. The home kit features four alternating red and blue stripes, with an embossed pattern of the club crest overtop. The polo collar is blue with red trim, and the blue sleeves have red V-shaped stripes. The white away kit, meanwhile, has a red and blue sash running diagonally across the front. The club crest is moved to the center of the chest. The polo collar is white while the sleeve cuffs are blue.

AC MONZA – Home and Away

Serie A side AC Monza is speeding up their game in 2023-24 thanks to their home and away kits, manufactured by Lotto. Both kits draw inspiration from the nearby Autodromo Nazionale Monza, which hosts the Formula 1 Italian Grand Prix each year. Both the red home and white away kits have a contrasting stripe running under the club crest on the left side, which turns into a checker pattern near the hem. Contrasting piping also runs along the front and back of the shoulders.

HELLAS VERONA – Away

Italian club Hellas Verona is honoring their home city in a unique way on their 2023-24 away kit, made by Joma. Running around the sleeves of the yellow kit is a blue silhouette of the skyline of Verona. A blue stripe also runs across the chest. The crew neck collar is solid blue, while the sleeve cuffs are blue with a yellow pinstripe.

*Hellas Verona’s 2023-24 away kit (left), with the skyline of Verona running around the sleeves (right). (Courtesy **Hellas Verona**)*

OLYMPIQUE LYONNAIS – Away

French Ligue 1 side Olympique Lyonnais is going retro for their 2023-24 away kits, made by Adidas. The blue kit uses a crest that the club last used in 1995-96; it features the initials “OL” in white with a black outline and drop shadow and red and blue chevrons inside. The front and sleeves of the kit have vertical stripes knit into the fabric. The Adidas and sponsor logos on the front are white while the rest of the accents on the shirt — including on the collar, shoulder, sleeve cuffs, sides and back hem — are red.

FC NANTES – Home and Away

Fellow Ligue 1 side FC Nantes is aiming for “elegance and tradition” with their home and away kits for 2023-24, made by Macron. The home shirt is the club’s traditional yellow, with a green polo collar and sleeve cuffs with yellow stripes through the middle. The away kit, meanwhile, is white with green horizontal pinstripes on the bottom half of the front of the shirt. It too has a polo collar, which, along with the sleeve cuffs, are yellow with a green stripe — thinner than the yellow stripe on the home kits — through the middle.

TSG 1899 HOFFENHEIM – Away

Ahead of a preseason friendly against Scottish club Rangers FC, German Bundesliga side TSG 1899 Hoffenheim released their 2023-24 away kit, made by Joma. The white shirt has three tonal vertical stripes on the front, each of which contains part of “an abstract, map-like pattern that depicts the landscape around Hoffenheim,” according to the club’s website. “This means that players and fans will always carry a little piece of region with them, even on away trips.” The crew neck collar and sleeve cuffs are silver with two navy two pinstripes.

FSV MAINZ 05 – Third

Elsewhere in Germany, Bundesliga side FSV Mainz 05 used the occasion of introducing new midfield signing Tom Krauss to also unveil their third kit for 2023-24, made by Jako. The white kit is covered all over with the club’s signature geometric pattern in light grey. The Jako logos and club crest are rendered in white and red, while the other accents on the jersey are white.

1. FC KÖLN – Third

Meanwhile, fellow Bundesliga side 1. FC Köln have decked themselves in sky blue for 2023-24 third kit, made by Hummel. Sky blue is one of the colors Köln has most commonly used for third kits throughout its history, and this year’s edition features clusters of tonal diagonal stripes running across the front. The sleeve cuffs are trimmed in red, and the V-neck collars are sky blue with a red stripe through the middle. The Hummel and sponsor logos on the chest, along with the Hummel chevrons on the shoulders, are white.