Arsenal, Real Madrid Make Waves with 23-24 Away Kits – Plus Other European Unveilings

Premier League side Arsenal are ready to make waves with their 2023-24 away kit, made by Adidas.

The kit was unveiled on Tuesday, July 18, while the club was on its preseason tour of the United States and worn for the first time as they competed in the MLS All-Star Skills Challenge in Washington, D.C., that same night.

The base of the kit is bright yellow, with broad, fluid black lines across the front of the shirt and the sleeves that are inspired by a map of Arsenal’s home borough of Islington in North London. In the between the lines is a pattern of black dots. “The design represents the journeys supporters make out of the club’s home borough for away days on the road,” Arsenal said on its website.

The crew neck collar is black with light blue trim on the sides. The sleeve cuffs are also black with light blue trim. The taping down the sides and back hem is light blue, while the side panels are black.

The back of the shirt is solid yellow. Names and numbers will be printed in black when the shirt is worn in the Premier League, but will be light blue in the UEFA Champions League and domestic cup competitions.

Arsenal has both black and yellow shorts listed in their online store as options to go along with the shirt. The only sock option listed is a bright yellow pair with the fluid black lines across them.

Interestingly, Arsenal specifically listed this kit as a “men’s away kit,” fueling speculation that the Arsenal women’s team would have their own bespoke away kit this season.

REAL MADRID – Away

Meanwhile, La Liga powerhouses and reigning FIFA Club World Cup champions Real Madrid sported their new away kit for 2023-24 on a flight to Los Angeles for their preseason tour of the U.S. The kits, made by Adidas, are navy blue with “a tonal graphic symbolising infinity as a sign of the fans’ unconditional love and support for Real Madrid.” The collar is solid navy blue, while the sleeve cuffs are navy blue with gold trim. Each of the three Adidas shoulder stripes is a different color: gold, silver and purple.

AC MILAN – Away

It’s all about the details for Serie A side AC Milan’s 2023-24 away kit, made by Puma. The white base features red and black vertical stripes running down the left side of the shirt under the crest. It also has a tonal pattern on the front and sleeves made up of the top and bottom arcs of the AC Milan crest, some of which include the “ACM” monogram and the year of the club’s founding, 1899. The club crest on the left chest is silver with white outlines, as are the Puma and sponsor logos.

LUTON TOWN – Home

The 2023-24 season might be their first in the Premier League, but Luton Town aren’t straying from tradition for the occasion. “The shirt is the shirt is the shirt,” their website reads. “Orange with one vertical white stripe. Navy blue collar. The look complete with navy shorts and orange socks. Iconic, 70s Luton. Premier League Luton.” The white stripe runs under the crest on the left side of the shirt and fades to orange on one side while being bordered in navy blue on the other. The sleeve cuffs are navy blue, and an embossed diamond seen on other Umbro kits this season covers the front.

AFC BOURNEMOUTH – Away

Fellow Premier League side AFC Bournemouth are ready to set sail on the 2023-24 campaign with new away kits made by Umbro. The base of the kit is light “omphalodes blue”, but the front and back are covered is a wave pattern made up of “celestial and dark blue.” The raglan sleeve are light blue, and dark blue trim appears on the collar and sleeve cuffs. The club crest is rendered in two-tone blue, and the Umbro logo is embroidered on the right chest in dark blue, almost disappearing into the waves.

WOLVERHAMPTON WANDERERS – Home

Premier League side Wolverhampton Wanderers are keeping things simple with their 2023-24 home kit, made by Castore. The shirt is Wolves’ signature shade of amber, with only four narrow embossed vertical stripes adorning the front. The V-neck collar and sleeve cuffs are black with white stripes through the middle.

ATHLETIC BILBAO – Away

La Liga side Athletic Bilbao have also gone with light blue for their 2023-24 away kit, but with a very different inspiration. The kits, made by Castore, feature a repeating tonal pattern of lions’ heads all over the shirt; this pattern is inspired by the legend of Saint Mammes, “who was thrown to the lions by the Romans but managed to tame the beasts and walk away unscathed.” One of Athletic’s first pitches was built next to a chapel dedicated to Saint Mammes, and the club adopted the nickname “Los Leones” (“the Lions”) because of it. Even today, the club plays in the Estadio San Mamés. The V-neck collar and sleeve cuffs of the kit are dark blue with a light blue stripe through the center. The club crest is rendered in two-tone blue on the left chest.

VALENCIA CF – Third

Fellow La Liga side Valencia CF is saluting the heart of its home city with their 2023-24 third kit, made by Puma. The orange shirt is covered with a tonal “abstract print that represents the streets that make up the social fabric of the city of Valencia and that symbolizes the roots, the connection and the union between the fans, the city and the Club.” At the center of the print is Valencia’s stadium, the Camp de Mestalla, represented by the only square shape on the shirt. The club crest appears on the left chest in dark blue, as do sponsor logos and trim on the crew neck collar.

UD LAS PALMAS – Away

UD Las Palmas hope they can find their way to success in their first La Liga season wearing their new away kit, made by Hummel. The base of the shirt is anthracite grey, with a tonal map of the city of Las Palmas and the surrounding coastline sublimated on the front. Yellow panels on the shoulders house tonal Hummel chevrons. The V-neck collar is black with a yellow stripe through the middle.

FC LORIENT – Away and Third

French Ligue 1 side FC Lorient has rounded out its set of 2023-24 kits with the release of its away and third kits, made by Umbro. The away kit is black with orange geometric lines across the front. In between the lines is a pattern of the club’s nickname “Les Merlus” (“the Hakes”) repeating, with some instances brighter than others. The standup collar is black with orange trim.

The third kit, meanwhile, is white with vertical stripes running down the front that are made up of orange ermines, which are heraldic symbols found on the Lorient crest and on the flag of Brittany, the region of northwest France the club calls home. Orange piping runs over each shoulder, and an orange stripe runs through the center of each sleeve cuff. The standup collar is white with orange trim and an Umbro wordmark at the front.