With International Indoor Junior Lacrosse’s World Junior Lacrosse Championship set to kick off in Saskatoon, Saskatchewan, next week, the Canadian Lacrosse League has unveiled a new logo just in time for the festivities.
The CLL unveiled the logo on its social media channels and website on Friday, August 4. It combines a lacrosse stick, a maple leaf and a feather “to create a mark with deep significant meaning and strength.”
“We’ve overcome a lot of obstacles in the last six months,” said CLL president and CEO Chris Fox on the organization’s website. “The announcement of our new logo and rebrand comes as we celebrate our perseverance and look forward to the next bold new chapter of our organization.”
The Canadian team will wear the logo for the first time in Saskatoon, “along with tweaks to their fan favourite uniforms.”
The CLL was established in 2016 as “a non-profit organization dedicated to the establishment of the first major junior lacrosse league in Canada. As a Founding Member Nation of International Indoor Junior Lacrosse (IIJL), the CLL represents Canada at the World Junior Lacrosse Championship (WJLC) and all other IIJL events.”
Along with the logo, the CLL also released several other brand elements on Friday, including a typeface and patterns based on logo elements “referring to the geometric ornaments of traditional art.”
“Our new brand reinforces our commitment to bring bold new concepts to lacrosse in Canada,” Fox said. “The strength of our organization is now reflected in a powerful unified mark that sets us apart from other sports brand in Canada.”
The world’s best male indoor lacrosse players between the ages of 16 and 20 will square off during IIJL’s World Junior Lacrosse Championship at the SaskTel Centre in Saskatoon from August 7 to 12. Canada’s first game is against Poland on the opening day of the tournament. Other nations participating include the United States, Scotland, Australia and Israel.
IIJL has announced its intentions to host a Women’s World Junior Lacrosse Championship somewhere in Canada before the end of 2023.
