The Sacramento Kings will celebrate their 100th anniversary during the 2023-24 season with a commemorative logo, which “encapsulates the essence of the team’s storied journey” since its founding as the Rochester Seagrams in 1923.
The logo, which was a collaboration between our friend Todd Radom and the Kings’ creative team, prominently displays the crown from their primary logo with five jewels to represent the cities the franchise has called home, including Rochester, Cincinnati, Kansas City, Omaha and Sacramento.
The shape of the logo and the “Years of Royalty” ribbon were inspired by their time as the Rochester Royals (1945-57), while colors were pulled from the logo used by the Cincinnati Royals (1957-72), Kansas City-Omaha Kings (1972-75), Kansas City Kings (1975-85) and Sacramento Kings (1985-94).
The logo is complete with the Kings’ new script wordmark, which appears across the chest of their new white Association and black Icon Edition uniforms that were unveiled in July. It will not appear on those uniforms or their new Statement Edition set, however.
That said, Sacramento also announced it will introduce its new City Edition uniforms and court during its annual Fan Fest at Golden 1 Center, which begins at 4 p.m. ET on Oct. 21. Both are expected to recognize the Kings’ centennial anniversary.
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