The Kenosha Kingfish, a member of the collegiate summer level Northwoods League since 2014, unveiled a new alternate mark to augment their suite of logos. The logo, designed by Tony Horning, features the letter K in front of an anchor that has a baseball bat for its shank.
As part of the changes, the Kingfish retired three alternate marks, including a standalone K, an anchor with crossed bats, and a crown, which have been used throughout the years.
The primary and secondary logos featuring team mascot Elvis, which have been in use since the team’s inception, will continue to serve as the foundation of the Kingfish’s brand. The new K-anchor mark will be used as a jersey sleeve patch and might appear on on-field hats.