The Tokyo-based Yomiuri Giants of Japan’s Nippon Professional Baseball league have reached out to Tiffany & Co. for help with the team’s new uniforms.
In celebration of the Giants’ 90th anniversary, the 22-time Japan Series champions are tweaking their famous “YG” logo, reviving a “TG” logo that hasn’t been worn by the club in 70 years and making a fairly significant change to their road uniform.
First, the “YG” logo, reserved for home games, “will be changed to one featuring modern and sophisticated typography while inheriting history and tradition,” according to Google’s translated version of the press release. As always, it will be in orange interlocked lettering and worn on the front of an all-black cap.
Changes are tricky to spot here – on the cap, the “YG” logo loses its serifs and has slimmed down considerably. The jersey looks roughly the same, with the exception of the sleeve striping moving down about an inch to now be placed right at the cuff.
For road games, the interlocked “TG” logo returns, updated, in white on a black cap — the bottom of the “T” running into the bar or arm of the “G” below it. The road uniform has been updated as well, with TOKYO arched across the front of the grey jersey in black with white trim.
Previously, the Giants wore the same colours on the road as they did at home; the orange has been removed entirely from their away uniforms for 2024.
The Giants also unveiled their new 90th anniversary season logo, “a combination of the primary mark, which expresses the Giants’ universal concept of tradition and challenge and ’90’, and has a gold-based design appropriate for the 90th anniversary.” A secondary and much more colourful version of this logo was also unveiled, with the five colours representing the City of Tokyo.
Back about 150 years ago, Tiffany & Co. (with a different staff… I would imagine) designed the iconic “NY” logo, later adopted by the New York Yankees and worn on their caps for over a century.
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