Colombian singer Karol G is set to be the latest musical artist to have their logo adorn the front of FC Barcelona’s jerseys for a pair of matches this month.
The Spanish giants announced on Friday, April 12, that the singer’s logo — her name inside a barbed wire heart — will be on the front of their women’s team’s jerseys when they play Villarreal on Saturday, March 13, and on the men’s team’s jersey for the next edition of El Clásico against Real Madrid on Sunday, April 21.
This new logo seeks to pay tribute to everyone willing to change the rules of the game, to break down barriers and to leave a legacy for new generations to express themselves as they want. “La Bichota”, just like the Barça women’s and men’s teams, has inspired countless people. It has played a key role in taking Latin music to new global heights.
— FCBarcelona.com
Karol G joins Drake, Rosalía and the Rolling Stones as artists whose logos have appeared on Barça’s jerseys as part of their sponsorship deal with music streaming service Spotify.
Her latest album, Mañana Será Bonito, was released in February 2023 and hit number one on the Billboard 200. She was the musical guest on Saturday Night Live in April 2023 with host Ana de Armas.
“The heart symbol represents what became ‘Bichota’ style, a moment in my life where I found strength, resilience and support,” Karol G said on Barça’s website. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.”
“Changing the logo on the shirt has become one of the most iconic and successful parts of the relationship between Barça and Spotify. The anticipation as to who will be the next chosen artist generates conversation at all levels for weeks and the resulting impact when the news is finally announced can be measured on a global level,” added FC Barcelona vice-president of marketing Juli Guiu. “This time, the choice of an artist as renowned as KAROL G helps us, together with Spotify, to create synergies outside of sport and to connect with a new generation of Barça fans around the world.”
Two special editions of the shirt will be available for fans to purchase: a limited run of 1,899 authentic shirts with the logo on the front (€399.99 each), and an even more exclusive run of just 22 shirts, each signed by one member of Barça’s starting lineup from each game they’re worn (€2,999.99 each).
A limited edition co-branded of lifestyle apparel has also been launched on Karol G’s website. It includes shirts, hoodies, scarves, beanies and water bottles.
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