With the Liga MX season getting into full swing, sportswear brand Charly has launched new home and away kits for five Mexican clubs, including custom designs for their women’s teams competing in Liga MX Femenil.
The kits were launched between June 30 and July 4, 2024. Here’s a rundown of the kits and what Charly said about each in a press release:
CLUB SANTOS LAGUNA
The home kit, with vertical white and elegant green stripes, is emblematic of the club, displaying tenacity and determination. The away kit, with a graphic pattern everywhere but the shoulders, represents the hierarchy and power of a warrior.
On the women’s side, the Santos Laguna home kit, a classic representation of the club, also has vertical green and white stripes but with a lighter shade of green. The away kit is a sophisticated black with vibrant wavy lines descending from the right shoulder to the left hip.
CLUB LEÓN
The men’s home kit launched on July 1, 2024, celebrates the club’s proud history, marking 80 years of excellence in Mexican football. This design pays homage to the club’s first crest, used in the mid-1950s. On a white background, the away kit features a prominent lion rampant, symbolizing strength and bravery.
The women’s home kit features a crest that reinterprets the classic León, framing decades of the club’s history and glory. The away jersey, like the men’s kit, highlights the iconic lion on the crest. Its pink gradient symbolizes the energy of La Fiera.
ATLAS FC
The Club Atlas home kits, released on July 2, 2024, feature unique design details, including a print outlining the Atlas shield. The home and away kits create the sensation of tattooing the crest on the skin.
The Atlas women’s kits celebrate the red and black passion with a classic design on the home kit that encapsulates the club’s essence. The kit is dedicated to the authentic Rojinegras, who live and breathe football every day. The away kit features an artistic blending of red and black on the top, once again calling on the club’s history through colors.
CF PACHUCA
Pachuca’s home kit features elegant horizontal stripes in blue on a pure white background. This jersey symbolizes the club’s devotion and commitment to the colors that define the team. Pachuca’s away kits strike out in an abstract orange color scheme inspired by the iconic monumental clock of Pachuca.
Like Pachucha’s men’s home kit, the women’s home kit is designed with vertical lines in the club’s iconic blue and white colors. This jersey combines tradition and modernity with an elegant gradient unique to the women’s side. The away kit, a geometric jersey, is inspired by the vibrant pedestrian mural of the Tuzo Forum, a cultural icon in Pachuca.
CLUB TIJUANA XOLOITZCUINTLES DE CALIENTE
The Xolos kits, launched on July 4, 2024, feature an all-black home kit with deep red striping from the left shoulder to the right hip. The details in the jersey capture the essence of the city of Tijuana and create a dynamic pattern reflecting the energy of their fans. The away kit, a contrasting white shirt, features designs representing the fusion of the ancient Mayan civilization and the indomitable spirit of La Jauría. The black and gold details intertwine, reflecting the team’s legacy of honor and passion.
The woman’s home kit, a classic red, features abstract black line art reflecting the dynamic movement of the city and sport. Their away kit, the most standout for the women, is a white shirt with pink graffiti emblazoned all over the jersey and with a Xolo featured proudly on the left rib.
