Chelsea Hope to Burn Bright in New Home Kit – Plus Other Recent European Kit Launches

After a couple of lackluster seasons recently, Premier League side Chelsea FC are looking to burn bright in their 2024-25 home kit, made by Nike.

The club unveiled the kits on Monday, July 15, which feature “featuring a bold new design that has never been seen before on a Chelsea shirt.” The shade of blue used is meant to symbolize “the hottest part of a flame, and the burning passion to unite the entire club behind a shared ambition to succeed on and off the pitch.” Meanwhile, the tonal “melting pot” pattern covering the front and sleeves is meant to resemble liquid gold and silver, representing “the fusion of Chelsea’s rich legacy with the ever-hot youth culture of the city.”

The back of the shirt has a solid blue panel for name and number legibility. The shirt also features orange trim around the club crest, the Nike logo on the chest and the sleeve cuffs.

The liquid metal pattern continues onto the shorts, with orange and white trim again appearing at the bottom. The socks are solid white with blue trim on the cuffs and blue logos on the shin and calf.

Photos from Monday’s kit launch didn’t include a front-of-shirt sponsor. Chelsea were in a similar position last season, and they didn’t bring in Infinite Athlete as a sponsor until October. Sponsorless kits are currently on sale through Chelsea’s online and physical stores. If a sponsor is announced later, fans will be able to buy those versions then, but won’t be able to return blank shirt for logos to be applied post-purchase.

Chelsea’s men’s team has a full slate of preseason friendlies scheduled against the likes of Wrexham AFC, Celtic FC, Club America, Manchester City, Real Madrid and Inter Milan before they kick off their 2024-25 season on Sunday, August 18, against Man City.

🇮🇹 JUVENTUS FC – Home

Italian Serie A powerhouses Juventus FC are ready to shoot for the moon in their 2024-25 home kit, made by Adidas. Unveiled on the 55th anniversary of the launch of the Apollo 11 mission that landed on the moon, the shirt features Juventus’s famous black and white vertical stripes, but this time with a “subtle cratered graphic across the entire surface that reflects the unmistakable landscape of the lunar surface.” The shirt also features a black collar with a white stripe through the middle and white sleeves with black tapering inserts at the shoulders and black Adidas shoulder stripes. The back of the shirt has a solid white panel for names and numbers.

BRIGHTON & HOVE ALBION – Home

Premier League club Brighton and Hove Albion are really earning their stripes in their 2024-25 home kit, made by Nike. The club’s traditional blue and white vertical stripes run down the front of the shirt, but — similar to Atlético de Madrid’s home kit in La Liga — the blue stripes have a fading white pinstripe within them. The crew neck collar and sleeve cuffs are solid blue, while the back panel is solid white and yellow inserts taper down the sides.

NOTTINGHAM FOREST – Home

Premier League side Nottingham Forest hope their past will propel them forward in their 2024-25 home kit, made by Adidas. The kit is Forest’s traditional solid red, but contains a “striking, textured pattern which features two overlapping stars that represent our memborable back-to-back European Cup wins,” the club says in its announcement. “We wear those stars with pride and use it to drive our ambition. This kit represents the next chapter of Nottingham Forest.” The white Adidas shoulder stripes are the only other adornment aside from the logos on the chest.

🇮🇹 U.S. LECCE – Home, Away and Third

In Italy, Serie A side U.S. continue their outstanding work producing kits in-house through their M908 label. Their home kit features their traditional red and yellow vertical stripes, with a few more navy blue accents than in previous years on the collar and side panels. The white away kit features red and yellow racing stripes down the shoulders and sides; the side stripes fade out in a pixelated pattern. The third kit is navy blue with a lighter blue halftone pattern on the front and orange trim on the collar sleeve cuffs and raglan sleeve seams.

*Courtesy **@OfficialUSLecce** / Twitter*

🇮🇹 COMO 1907 – Home and Away

Italian club Como 1907 is looking for a good reception in its first Serie A season since 1989 wearing kits made by Adidas. Both the blue home and white away kits feature bars of increasing height at the bottom that look an awful lot like cellphone signal indicators, but have an image of the waters of Lake Como superimposed on them. Both kits feature contrasting trim on the collar and contrasting Adidas shoulder stripes.

🇫🇷 STADE BRESTOIS 29 – Home

Over in France, upstart Ligue 1 side Stade Brestois 29 will be looking smart on the road in their 2024-25 away kits, made by Adidas. The shirt is mainly white, with narrow red stripes running horizontally across the front. The Adidas shoulders are also red, as are the tapering swoops up the sides. The shirt features a one-color red version of the Stade Brestois crest.

🇪🇸 REAL SOCIEDAD – Away

Spanish La Liga side Real Sociedad pay home to “where our football is born” with their 2024-25 away kit, made by Macron. The kit’s gold color represents “the sands of our beaches where football begins for thousands of Guipuzcoan boys and girls,” while the tonal pattern that covers the shirt represents the trusses of the Reale Arena, where the club plays its home games. Narrow black horizontal stripes fade out in the center of the shirt, and logos on the chest are one-color black. The collar and sleeve cuffs are black with gold striping.

🇪🇸 RCD MALLORCA – Away

La Liga side RCD Mallorca are hoping for sunny days ahead in their new 2024-25 away kit, made by Nike. Based on Nike’s Strike III teamwear template, the body of the shirt is neon yellow with black shoulders and sleeves with a tonal pattern of intersecting lines. “Mallorca is a place with a thousand charms: its gastronomy, heritage sites of national pride and our beaches, but one thing stands out on our island: the sun that bathes every corner of our home and that is what has served as the inspiration behind our new away kit,” the club said in its unveiling announcement.

🇪🇸 CD LEGANÉS – Third

Elsewhere in Spain, CD Leganés aims for elegance with its new third kit for 2024-25, made by Joma. The shirt is predominantly black with jacquard diagonal stripes all over. The red, white and green trim on the polo collar and sleeve cuffs is a nod to colors worn by the club in the 1930s. The club crest is embroidered on the chest in white, and other sponsor logos on the chest and sleeve are also white.