After unveiling their team name and wordmarks in October to a less-than-warm reception, BOS Nation FC of the National Women’s Soccer League is ready to reevaluate.
The team posted a message to fans on their website and social media channels on Tuesday, November 26. In it, they say they are launching “a deliberate process through which we will seek out, listen to, and reflect on input about our team name from fans, supporters, and a group of advisors assembled to reflect a diverse range of voices and perspectives.”
We want to assure you that we have heard your feedback and are actively listening. We share your high expectations, and together, we will build a storied club that reflects the essence of the beautiful game and the character of our dynamic city.
— BOSNation.com
The “BOS Nation” moniker was originally chosen in part because the letters could be rearranged to spell “Bostonian.”
“It starts with ‘Bostonian’ — those nine letters that make up that word are so meaningful to those of us that come from there,” controlling owner Jennifer Epstein told CBS in October. “When you rearrange those letters you get BOS Nation, and that was very intentional. This team is fan-centric, fans first, and our new identity is made up of the diverse communities that live in our strong city and have a love — or will soon have a love — of the beautiful game.”
The team also launched two wordmark logos at the time, both of which used a color scheme of green and black with pink accents. It was unclear at the time if these were intended to appear on kits or if another crest would be forthcoming.
This commitment remains clear: to create a Club that represents the strength, diversity, and passion of this community, and that starts with the team’s name. Here’s how we’re leading the charge:
• Hosting Dedicated Forums and Opportunities to Listen: Engaging with fans, women’s sports advocates, former players, and Boston leaders. We’ve already begun hosting sessions and welcome suggestions for groups and individuals we should include here.
• Assembling Brand Advisors: We’ve identified a diverse group of voices to guide and shape our future and welcome additional nominations here.
• Listening to Your Feedback: We have read, archived, and are now studying, all feedback provided to date. We welcome you to continue to share your thoughts through this quick form.
— BOSNation.com
No matter what the name ends up being, Boston’s NWSL franchise is slated to begin play in the 2026 season. They’ll play their home games at White Stadium, a 10,519-seat facility in historic Franklin Park that recently underwent a $30-million renovation. The team’s ownership group includes Hollywood actor/producer/director Elizabeth Banks and Team USA Olympic gymnast Aly Raisman.
