With less than two weeks until tip-off, America’s new professional women’s 3-on-3 basketball league has given fans and players a glimpse of what they’ll be wearing on the court.
The six teams taking part in the inaugural season of Unrivaled held their media days earlier this week at the league’s headquarters in Miami, which gave social media followers a look at the uniforms for each squad. The uniforms are manufactured by Under Armour, and while players posed in each team’s dark jersey, there also appear to be white versions available. Every uniform features the logo of league-wide sponsor Ally on the front, under the player’s number; some teams also have advertising patches on the left shoulder.
Here are the best looks at uniforms for each of the six Unrivaled teams:
LACES BC
LUNAR OWLS BC
MIST BC
PHANTOM BC
ROSE BC
VINYL BC
Currently, none of the teams are tied to geographic locations — a strategic move, according to Unrivaled president Alex Bazzell, who told told Sports Business Journal in October 2024 that the identity development process was done with future sale and relocation of teams in mind.
“Right now, we’re a single-entity model; the league owns all the franchises and the players are participating in the ownership group at the league level,” Bazzell told SBJ. “When you get great owners involved who are investing in a cause and believe in the long-term growth, there are special things that can happen. … We wanted to have in our back pocket the ability to sell these franchises in the next few years and to potentially attach cities to these franchises in the next few years.”
Founded by WNBA All-Stars Napheesa Collier and Breanna Stewart, Unrivaled aims to give elite women’s basketball players a chance to keep playing in North America during the WNBA offseason, rather than going overseas. Each of the six teams will have five players, and they’ll play one another on a compressed full-court (70 feet by 50 feet). The league is also aiming for the highest average salaries in women’s sports history, and that all 30 players in the inaugural season will receive equity ownership.
The 2025 Unrivaled regular season tips off on Friday, January 17, with two games: Mist BC vs. Lunar Owls BC, followed by Rose BC vs. Vinyl BC. Full rosters can be found on the league’s website. Games will be broadcast on TNT, TruTV and Max. The regular season runs until March 10, with semifinal matchups on March 16 and the championship finals on March 17.
