Utah Hockey Club Announces ‘Mammoth’ as New Name, Unveils Logos and Uniforms

After playing one season as the Utah Hockey Club, the former Arizona Coyotes made a gargantuan announcement this week, unveiling their permanent team identity.

The National Hockey League club released their new name and logo on their website and social media channels the morning of Wednesday, May 7. They’ll henceforth be known as the Utah Mammoth, with a primary logo that combines their namesake prehistoric creature with a snowcapped mountain.

More than 10,000 years ago, herds of mammoth claimed Utah as their home and, ever since, the mammoth has embodied strength, momentum, and an earth-shaking presence – qualities that are brought to life by the passion of Utah’s hockey fans and that mirror the franchise’s bold emergence into the NHL.
— Utah Mammoth press release

The name was chosen in a community-drive, 13-month process that involved four rounds of fan voting and more than 850,000 votes. According to the team, mammoth fossils have been uncovered throughout Utah, including a complete skeleton found in Huntington Canyon in 1988. “These massive, resilient creatures stood over 14 feet tall, weighed up to 22,000 pounds, and used their curved tusks to dig through snow, fend off predators, and thrive in Utah’s glacial terrain. Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL.”

The team’s colour palette remains unchanged from their one season as the Utah Hockey Club. They’ll continue to wear “Rock Black, representing the darkness of night in the mountains; Salt White, illustrating both the snow on Utah’s peaks and the famous salt flats; and Mountain Blue, a representation of Utah’s rich winter sports history and its clear skies for more than 230 days a year.”

The primary “Mammoth Mountain” logo features the profile of a white mammoth with blue highlights combined with a mountain peak at the back of its head. One of the mountain peaks has a subtle blue M worked into it. The mammoth’s tusk protrudes out to the right, while its trunk curls around the bottom.

Courtesy Utah Mammoth / Facebook

The Mountain Mammoth logo captures the fierce power of the mammoth mid-charge, tusks up, and ready to attack. Within the mark are nods to the state including the Wasatch Mountain Range and snow-capped peaks that form the beast’s crown; the shape of Utah, which is subtly embedded in the mountain silhouette; and the curved tusk to form a bold “U.”
— Utah Mammoth press release

Alongside the Mountain Mammoth logo are two secondary logos, both of which feature a black capital U with a white and blue tusk running through. One mark features the U on its own, while the other incorporates it into the state name. Two wordmarks were also unveiled, one with “UTAH” stacked on top of “MAMMOTH” and one with the words side-by-side.

The Mammoth also unveiled what they’re calling the “Utah Badge,” which includes the stairstep design from the team’s 2024-25 jerseys inside a slanted state shape with a white hockey stick underneath. This badge pays “homage to the history of hockey in the state and showcasing the club’s commitment to continuing to grow the game.”

Courtesy Utah Mammoth

The Mammoth’s permanent brand identity was developed in collaboration with design firm Doubleday & Carter, which also worked on the team’s temporary Hockey Club branding.

The Mammoth also gave fans a look at the team’s jersey designs as part of Wednesday’s announcement. Both the black home and white away jerseys retain the same striping patterns as the Hockey Club jerseys had. The home jersey features the Mountain Mammoth logo on the chest and the Utah Badge on the shoulders, while the white away jersey keeps the “UTAH” stairstep design—though in a new italicized font— down the front. Both also use a new custom block font for numbers and for captain’s letters.

Courtesy @utahhockeyclub / Instagram

After announcing they’d be simply known as the Utah Hockey Club for their first NHL season, the team asked fans to choose their favourite from a list of 20 options in May 2024. That list was whittled down to just six in June 2024: Blizzards; Hockey Club; Mammoth; Outlaws; Venom; and Yeti.

In January 2025, the team announced three finalist names: Hockey Club, Mammoth and Wasatch—the last of which hadn’t been part of the conversation up to that point and was quickly replaced with Outlaws. “Yeti,” which had been a fan favourite, was not included among the finalists due to trademark conflicts with YETI Coolers, LLC.

The team presented the names and potential logos to fans at a series of home games in late January and early February. Predictably, those potential logos were quickly leaked on social media. The final Mammoth logo appears to be an amalgam of two of the logos presented to fans.

“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey team. When it came to naming the team, we did something unprecedented – going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos. We love the passion of the people of Utah and the way they showed up for the team during its inaugural season and the energy they brought to voting on its permanent identity.
“From day one, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state. The community chose the Utah Mammoth, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”
— Ryan and Ashley Smith, Utah Mammoth owners

Fans can purchase a limited selection of first-run Mammoth merchandise—including T-shirts, hats and hoodies—starting at noon MT Wednesday at the Team Store in the Delta Center. Items will be available for fans further afield to buy on NHLShop.com starting on Wednesday, May 14.

Fans can also register their interest in buying a Mammoth home jersey when they become available by filling out this form.