
Confirming our report from April, the Orlando Magic unveiled new throwback-inspired uniforms and logos, along with a matching court design and wordmarks, on Tuesday morning.
This marks the first significant update to Orlando’s primary look since the 2008-09 season and brings to mind the Magic’s original 1989-98 design, with classic pinstripes and trim on the white Association and blue Icon Edition uniforms.
Both feature new–but–familiar–looking wordmarks that incorporate a silver star into the “A” in “Orlando” and “Magic” across the chest, as well as a matching italicized number font. The silver star also appears on the sides of the shorts.
The new black Statement Edition uniform, meanwhile, is inspired by the Magic’s original warm-up jackets, featuring a blue shoulder yoke, a slanted wordmark contained within two silver stripes that run across the chest, and pinstripes extending the rest of the way down.



Orlando’s new primary icon/logo, which is a blue ball with a trail of stars, is displayed on the side of the Statement shorts, while it appears on the waistband of the Association and Icon uniforms. The aforementioned “Orlando” wordmark appears on the waistband of the Statement set.
“The Orlando Magic’s mission is to be world champions on and off the court,” executive vice president of marketing and social responsibility Shelly Wilkes said in a statement. “The logo and uniforms are an extension of that mission and a direct reflection of the excellence our organization strives for.”

As is the case for most of the league, the new primary logo is contained within a roundel that features the team name to create the Magic’s new global logo. Their new secondary logo, meanwhile, places the ball on top of the stars, creating a comet-like effect.
“Based on fan feedback, the new logo was a collaboration and really a labour of love, keeping in mind the affinity our fans have for our brand identity,” Wilkes said. “The logo and new uniforms signify the beginning of a new era of excellence for the Magic while paying homage to the past. We are excited to build upon our rich history with a modernized version of the uniform and logo that our fanbase cherishes.”

Lastly, Orlando’s new core court design naturally includes the global logo at midcourt and a square-panelled parquet floor. The blue lanes, which are an updated shade of blue, spill into a blue baseline that features a Florida Blue advertisement on one side and the new full team wordmark on the other side.
The bottom sidelines display the signatures of their late owners, Rich and Helen DeVos, while the top sideline includes an advertisement for Advent Health. The court is complete with the logos for Kia Center, Orlando’s home venue since 2010, on opposite sides of midcourt.












Photos courtesy of @OrlandoMagic on X/Twitter.