The new National Women’s Soccer League team in Denver is looking to reach new heights with their name and crest, which they unveiled on Tuesday, July 22.
The team announced on their website and social media channels that, when the club takes the pitch in 2026, it will be known as Denver Summit FC. The team also unveiled a suite of logos and started selling merchandise featuring those logos.
“We are pleased to unveil Denver Summit FC as our name and to share our crest and colors with Colorado and the world. It was vital for us to name our club in collaboration with our community. Our crest, colors, and brand are representative of Denver and all of Colorado. It embraces our aspirational goals and pioneering spirit to build the best soccer club in the world.
— Jen Millet, president, Denver Summit FC
The “Summit” moniker was “the overwhelming favorite during the club’s fan-led naming process,” according to their website. “It suggests aspiration, unity, and elevation.” Other names in the team’s fan poll included:
- Denver Peak FC
- Denver Gold FC
- Colorado 14ers FC
- Denver Elevate FC
- Denver FC
Interestingly, an ultimate frisbee team in Denver was already named the Colorado Summit, but they say on their website: “In a historic collaboration, the Colorado Summit professional ultimate frisbee team handed over their name to the new Denver NWSL professional women’s soccer team.” The ultimate frisbee team is now soliciting suggestions for a new team name from fans. (A tip of the hat to user BigDmo on the SportsLogos.net Forums.)
The crest, meanwhile, was designed by renowned graphic designer Matthew Wolff, who has also worked on logos and uniforms for fellow NWSL expansion club Boston Legacy FC, Major League Soccer’s Chicago Fire and Los Angeles Football Club, and Major League Baseball’s Minnesota Twins.
The crest features dark green and white mountain silhouettes in front of a red and yellow sky and a yellow sun, all contained within a shield with green and white borders. “DENVER” is written below the mountains, with “SUMMIT FC” underneath in a smaller font. The typeface “is based on the jobbing typeface commonly used during the era of western expansion,” the club says, “tying the identity of the club to the region’s pioneering history and independent spirit.”
The shade of red in the sky is “a nod to the iconic red rock formations” found throughout Colorado, while the green and white in the mountains “reflects the iconic colors found on Colorado’s traditional license plate.” The main mountain peak in the crest is angled at 26 degrees as a reference to the team’s inaugural season in 2026.
Secondary logos include the mountains inside a red “D” with a yellow counter, as well as the mountains inside a rectangle with “5280” in yellow in front of a red background.
“We are excited to firmly place Denver Summit FC in Denver’s storied sports lexicon. Coloradans are passionate about the outdoors, so it was always our vision that the crest should depict our natural surroundings. Our elevation offers us a distinct home field advantage, and our goal is to build a club that is always pursuing excellence on and off the field. Much like the picturesque Rocky Mountains, our charge is to stand apart while always reaching for new heights.”
— Rob Cohen, controlling owner, Denver Summit FC
Denver Summit FC will host a brand launch block party at McGregor Square in downtown Denver on Saturday, July 26. Merchandise is currently available to purchase on the club’s online store.
Denver Summit FC has also broken ground on a 12,000-seat temporary stadium and state-of-the-art 20,000-square-foot training facility in Centennial, Colorado, that is purpose-built for women’s sports. It will include soccer fields, recovery facilities like hot and cold plunge and red-light therapy, a video analysis theatre, a family lounge, and elite strength and conditioning spaces.
