Washington Capitals Add Coupang Logo to Home & Third Jerseys Starting in 2025-26

The Washington Capitals are switching up their jersey ads this season.

The club has reached a multi-year agreement with Coupang to place the company’s logo on the upper right chest of the Capitals’ home and third jerseys beginning with the upcoming 2025-26 NHL preseason. The mark features the Coupang wordmark paired with a rocket icon.

Washington’s new jersey ad deal with Coupang will result in the removal of the Caesars Sportsbook ad from their home and third uniforms, which had been there since the start of the NHL’s jersey ads program in 2022-23. The road white jerseys will still feature the TikTok logo; that multi-year deal was put into place just prior to the recently completed 2024-25 season.

*The new ad will appear on the Capitals’ home and third jerseys starting with the 2025-26 season*

“We’re proud to welcome Coupang as our home jersey patch partner, particularly as a U.S.-based company that helps American businesses, small, medium and large, succeed in global markets,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at Monumental Sports & Entertainment, the parent company of the Capitals, in the press release. “Coupang is a proven ally for businesses across America, giving them the tools and reach to grow their sales and thrive by selling their goods to new customers in international markets. The patch reflects our shared commitment to businesses of all sizes, and we look forward to Coupang’s debut on home ice at Capital One Arena this fall.”

The Capitals were the first NHL team to announce a jersey ad deal, doing so just a few weeks after the league approved the new program in August 2021. The league permitted on-ice jersey ads starting with the 2022-23 season, though helmet ads, originally a one-year-only program, debuted during the 2020-21 season.

Caesars Sportsbook (Home/Third: 2022-25)

“Coupang looks forward to building upon our partnership with Monumental Sports & Entertainment. This initiative just makes sense,” said HL Rogers, Chief Administrative Officer and General Counsel of Coupang in the press release. “Both the Capitals and Coupang operate with speed and leverage technology to deliver world-class experiences for customers. By teaming up, we can deepen our efforts to accelerate economic growth at home by going digital and winning abroad through stronger sales and exports.”

Coupang is a Seattle-headquartered company that provides retail, restaurant delivery, video streaming, and fintech services under its own and numerous other brands, including Eats, Play, Rocket Now, and Farfetch.