It may still be two and a half years away, but the countdown to the next European football championship officially started this week with the launch of the tournament brand for UEFA EURO 2028.
The tournament will be held in June and July 2028 in the United Kingdom and Ireland, with national teams competing for continental supremacy. The logo was unveiled at exactly 20:28 local time when it appeared on giant digital screens at London’s Piccadilly Circus, as well as on screens and projected on landmarks in other host cities.
The UEFA EURO 2028 brand identity is a celebration of what makes football special: emotion, unity, and the joy of shared experience. In the summer of 2028, we will all speak football and the brand identity is an expression of the passion of fans whose voices, chants, and energy bring the game to life.
— UEFA press release
Like it has been for previous EURO tournaments, the centerpiece of the 2028 brand is the Henri Delaunay Trophy. The main tournament logo features the trophy with “UEFA EURO 28” text curving around in “vibrant colours inspired by the host nations,” UEFA says. “This brand identity reinforces the message that football is a language that unites the world.”
Secondary versions of the logo include the trophy next to an oval-shaped “UEFA EURO 28” wordmark and a horizontal wordmark without the trophy, seen above.
On Wednesday, EURO 2028 organizers also announced the nine stadiums across eight cities that would be hosting matches during the tournament. Each city and stadium received its own logo as part of the overall brand, as seen in the video below.
The tournament will include 51 matches involving 24 teams over the course of 31 days. It will begin on June 9 at the National Stadium of Wales in Cardiff and conclude on July 9 at Wembley Stadium in London. All of the host nations — England, Scotland, Wales and the Republic of Ireland — will play their group games at stadiums in their own country if they qualify for tournament. Other host stadiums include:
- Dublin Arena (Dublin, Ireland)
- Hampden Park (Glasgow, Scotland)
- Manchester City Stadium (Manchester, England)
- St. James’ Park (Newcastle, England)
- Everton Stadium (Liverpool, England)
- Villa Park (Birmingham, England)
- Tottenham Hotspur Stadium (London, England)
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