Providence Bruins Promote Alt Jersey Logo to Primary

The American Hockey League’s Providence Bruins (you get one guess on who their NHL affiliate is… yup, you nailed it) today unveiled a new, simplified primary logo for use beginning in the 2012-13 season.

Providence’s new logo isn’t much of a change from their previous primary logos, the basic elements are all there that have always been – a P inside a spoked wheel, like their parent club in Boston.

What’s different in this logo from their primaries of seasons past is for the first time, the P is yellow (shut up, it’s not funny), and the spokes are black… all previous versions had a black P and yellow spokes.

Evolution of the Providence Bruins primary logo

The Bruins had been using their new primary logo on the front of their yellow alternate jerseys for the previous two seasons.

AHL.com described the new logo as “a cleaner, bolder edition of the original spoked “P” logo that has been featured on the P-Bruins’ home jerseys since 1995” and one which “represents a fundamental shift in focus for the Providence Bruins brand towards a more traditional, “old-time hockey” look and feel”.

The new logo has already been added to SportsLogos.Net and can be found here, where you can give it a rating on a scale of 1 to 10… just click the stars under the logo to lock in your vote.