Sacramento Kings Unveil Updated Script Wordmark, Tease New Uniforms

Photo courtesy of @SacramentoKings on Twitter.

The Sacramento Kings unveiled an updated script wordmark and teased new uniforms in a video posted to social media on Tuesday.

https://twitter.com/SacramentoKings/status/1658487477802504194

The wordmark is similar to what the Kings wore on their home and road uniforms from 1985-94, as well as Hardwood Classic uniforms from 2004-06, gold alternates from 2005-07, black alternates from 2011-16 and Classic Edition set in 2019-20.

The Kings’ use of a script dates back to their final year as the Cincinnati Royals in 1971-72, and was most recently seen across the chest of their 2021-22 City Edition uniform, which blended their asymmetrical look from the late 1990s and early 2000s with a new “Sactown” wordmark.

This will be the first significant update to Sacramento’s Association (white) and Icon (purple) uniforms since the Kings unveiled a new logo ahead of the 2016-17 season, though they swapped the “KINGS” wordmark with “SAC” on the latter the following year.

It’s unclear when the new uniforms will be unveiled or if there will be any changes to Sacramento’s logo set, though the end of the teaser video seems to confirms purple and black will remain a prominent part of the Kings’ color scheme despite a history with blue and red.