The Billings Mustangs, a member of the MLB partner Pioneer League, unveiled a new primary logo, replacing a mark that had been in use since 2006. The new look, which features a horse running at the viewer against the backdrop of a horseshoe and sandstone formations that frame the city, was created Nick Matarese of The Barn Creative.
“The new logo is bright, colorful, and attention-grabbing,” said Mustangs’ team owner Dave Heller. “It incorporates the iconic Rimrocks, has a western style unique to the northern Mountain Plains states, and evokes the energy, speed, and strength of the Mustangs players. It’s a perfect fit for Billings.”
While this is the first update to the Mustangs’ primary logo in nearly two decades, the new mark augments a suite of alternates introduced in a 2022 overhaul of the team’s brand. Those marks, pictured above, were also created by The Barn Creative.
“I am excited to release this logo,” said General Manager Matt Allen. “I love how it ties together all of our great logos. We are thrilled about the future of the Mustangs and love the way this logo reflects the team’s past, present, and future.”
The Mustangs will take the field in May 2021 when the Pioneer League season begins.
