The Professional Women’s Hockey League announced today that Bauer Hockey will serve as the PWHL’s exclusive jersey partner, supplying game and replica jerseys for all six teams in the league, beginning with the 2024-25 season.
“Bauer is a leader in supporting the performance needs of the league and many of the world’s best hockey players, and we are proud that their commitment to the PWHL will extend to jerseys next season,” said Jayna Hefford, PWHL Senior Vice President of Hockey Operations in the press release. “This expanded partnership underscores Bauer’s longstanding support of women’s hockey and growing and promoting the game at all levels.”
The press release states that a portion of replica jersey sales will help fund a program “designed to introduce more girls to hockey and grow the PWHL fan base.”
The new jerseys (and the club’s actual team names and logos, I presume?) will all be unveiled sometime before the league’s second season in 2024-25. For their inaugural season, currently ongoing, the six teams have been using just their city name while wearing generic jerseys featuring the city name listed diagonally — New York Rangers-style. A series of names were trademarked by the league a few months ago, but the league said they were merely names they had been considering.
“This year, the PWHL players and leadership have created a watershed moment that will have lasting and positive effects on girls and women for generations and extending far beyond the game of hockey,” commented Mary-Kay Messier, Vice President of Global Marketing at Bauer Hockey and member of the NHL Female Advisory Board in the release. “We’re proud to expand our partnership by leveraging our passionate hockey audience and expertise to further elevate the fan experience, attract new families, and continue supporting the growth of the PWHL.”
The PWHL launched on January 1, 2024, unifying the sport of professional women’s hockey. It has six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto. Since its inception, the league has seen unprecedented support, including setting the all-time world record for attendance at a single women’s hockey game.
