Portuguese Football Federation Signs New Kit Deal With Puma, Ending 27 Years With Nike

Portugal’s national soccer teams will have a different look once the calendar flips over to 2025, as the country’s football federation has entered into a “blockbuster long-term partnership” with German outfitter Puma.

The Portuguese Football Federation (FPF) and Puma announced the new deal on Wednesday, November 27. The contract is effective January 1, 2025, and formally brings to an end the FPF’s partnership with Nike, who had been producing kits for Portugal since 1997.

The deal with Puma covers all of Portugal’s men’s, women’s and youth national teams, along with the FPF’s futsal, beach football and E-Sports teams.

“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the Puma Family,” said Puma CEO Arne Freundt in the company’s press release. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”

Portugal is also one of three host nations for the 2030 FIFA World Cup, along with Spain and Morocco.

While Puma has never made kits for Portugal before, the company did partner with legendary Portuguese player Eusébio in the 1960s. Known as “O Rei” (“The King”), Eusébio and Puma collaborated on the iconic Puma King football boot. Eusébio was the top scorer in the 1966 FIFA World Cup, in which Portugal finished third.

*Legendary Portuguese player Eusébio and the football boot he inspired, the Puma King. (Photos courtesy **Wikipedia** and **Puma-Catchup.com**)*

“We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with,” said FPF president Fernando Gomes in the press release. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”

During their time with Nike, Portugal won the 2016 European Championship and the 2018-19 UEFA Nations League. Their best showing at a FIFA World Cup during that stretch was a fourth-place finish in 2006.