Northern Super League club AFC Toronto is ready to let fans show their allegiance with the launch of their first-ever lifestyle merchandise line.
The club — part of Canada’s new professional women’s soccer league that’s set to kick off in April 2025 — launched the merchandise on Thursday, November 28. The line includes hoodies, crew neck sweatshirts, T-shirts and ball caps. Pieces range in price from $35 to $72, and they’re available through AFC Toronto’s online shop.
“It’s incredibly exciting to see our inaugural merchandise collection come to life and share it with our community,” said AFC Toronto co-founder and CEO Helena Ruken in a press release. “This collection embodies style and purpose, designed to connect with the lifestyle and passion of our fans. We are building with the community, and for the community and I can’t wait to see the stadium filled with our core collection colours: Mighty Maroon, Warm Winter, and Victory Vermillion.”
This merchandise collection embodies AFC Toronto’s vision to pave a new runway of opportunities for the city and its youth. This is more than apparel; it’s a call to action to join a movement that champions equity, community, and fearless ambition.
— AFC Toronto press release
“We are committed to creating a movement that redefines the game, both on and off the field,” Ruken added. “By bringing AFC Toronto merchandise to life, we’re demonstrating that when we approach things our way, we can achieve something remarkable. There’s a clear demand for this, and it’s happening without question. We’re thrilled for the journey ahead and for what’s to come as we approach kick-off in 2025.”
AFC Toronto unveiled its name, colours and crest in June, just a week after the NSL unveiled its name and logo. They were the second of the league’s inaugural six clubs to unveil their identity, following Calgary Wild FC. Other clubs taking part in the 2025 NSL season include:
While they’re outfitting fans off the field, AFC Toronto is also getting a head start on the field. They’ve already signed four players for the 2025 season, including their latest signing, Cloey Uddenberg, a midfielder who has played for the University of Guelph, South Alabama, Purdue and the St. Kitts & Nevis national team.
