Utah Mammoth File Trademarks on Two New Full-Body Designs

We may soon be getting a look at the whole Mammoth.

According to a USPTO search spotted by the Instagram account @nhlutah, the Utah Mammoth have filed trademark applications for two full-body versions of the primary Utah Mammoth logo. According to the account, the same artwork has already been seen around the club, on the walls at the practice facility and on goaltender Jaxson Stauber’s mask.

Both marks stick to the Mammoth palette with a solid black silhouette framed by an ice-blue outer stroke with white highlights. Each features a stylized mountain-peak negative space carved into it, along with a white tusk outlined in black and blue.

As mentioned, there are two versions of this logo that were filed. One shows a stockier mammoth with a cleaner back ridge, a single forward tusk, and simpler facial highlights. The second introduces a more detailed mountain shape down the spine, and slightly more details through the body – especially in the trunk.

Both animals face right with a blue outline that’s present throughout the Mammoth’s logos and uniforms.

As always with trademark filings, we must remember that teams routinely protect artwork that never graduates past merchandise or internal branding. That said, the arena and goalie mask placements are strong hints these could someday join the official package as alternate or secondary logos, perhaps as a future shoulder or helmet decal, or, dare I say, a third jersey crest?