Rogers Aims to Unify Hockey Fans With Unveiling of The Great Canadian Jersey

Canadian telecommunications giant Rogers is hoping hockey fans from coast to coast to coast will get inspired with the unveiling a jersey representing the whole country.

Just in time for the 2026 Winter Olympics in Milano-Cortina, Italy, Rogers gave fans the first look at The Great Canadian Jersey last week. The jersey is made up of patches from other jerseys that were donated to the campaign at Rogers stores across Canada.

The jersey was handcrafted by former Ontario Hockey League player turned fashion designer Cameron Lizotte. It features pieces of jerseys from every province and territory in Canada, including those donated by Connor McDavid and Marie-Philip Poulin to kick off the campaign earlier this month.

*Designer Cameron Lizotte with just some of the jerseys donated to The Great Canadian Jersey campaign. (Courtesy **Rogers**)*

“The design process for The Great Canadian Jersey was rooted in collaboration and storytelling, and the pride we all share in our game. Every stitch is intentional, and every patch has meaning. Together, with representation from every province and territory, the jersey is a symbol of unity and a single expression of Canadian identity.”
— Cameron Lizotte, designer

Other parts of the jersey come from professional, amateur, college, junior and minor hockey teams across the country, including the Iqaluit Blizzards in Nunavut, Team Northwest Territories from the Arctic Winter Games, and Haines Junction Minor Hockey in Yukon Territory.

“The Great Canadian Jersey is an artistic celebration of how hockey connects Canadians. We’re grateful to fans across the country who donated a jersey from their own collection to show their pride for our game.” 
— Terrie Tweddle, Chief Brand and Communications Officer, Rogers

The jersey unveiled last week is one of five unique versions of The Great Canadian Jersey that will be produced. Canada’s top hockey players will wear the sweaters over the coming weeks “as a symbol of our national pride in the game.” They’ll also be featured in a national Rogers advertising campaign.