Major League Baseball was the first major sport to market its biggest brand event on the uniforms of the participants, a couple of years ahead of the NHL, and almost a decade ahead of the NBA and believe it or not, the NFL. Back in 1987, the St. Louis Cardinals wore the
Author: Brad Bierman
Brad Bierman currently runs his own new media business in suburban Philadelphia, and is editor-in-chief of a Syracuse sports website called The Juice Online: http://sujuiceonline.com/. Previously, Bierman helped co-found Rivals.com and Scout.com and was a sportscaster in Syracuse, N.Y. And, yes, he's an avid commemorative jersey patch collector.