Tonal segmented stripes inside red stripes are a visual representation of the human genome; patch on back collar celebrates club’s 125th anniversary
Author: Glenn Cook
OHL’s Guelph Storm File Trademarks for Three New Logos
It’s unclear if the Storm would keep their crimson, silver and black color scheme as trademark filing images are usually only available in grayscale
They’ve Got the Power: Washington, D.C., USL Super League Club Unveils Name, Logo
Crest features black, red and white shield with eagle wing cutting through the middle; lightning bolts in negative represent three communities in D.C. metro area
Aston Villa, Adidas Announce Kit Deal Starting in 2024-25 Season
Deal marks first time Aston Villa has been outfitted by German sportswear giant; announcement confirms new crest that matches January leaks
Borussia Dortmund Aims for a Modern Classic With 2024-25 Home Kits – Plus 3 Other European Kit Launches
ACF Fiorentina leans hard into signature purple color; Bologna FC calls new home kits ‘an act of love’; Athletic Bilbao goes with the flow with new away kit
Cannon Takes the Spotlight on Arsenal’s 2024-25 Home Kit
New kit marks first time this version of cannon has been used on a home kit and first time Arsenal has used just a cannon as a home kit badge since 1989-90
Making the Connection: Manchester City Honors Roots With 2024-25 Home Kit
0161 pattern woven into navy blue collar and sleeve cuffs represent Manchester dialling code and “a sense of location, no matter where you are in the world”
New Minor League Hockey Team in Athens, Georgia, Pays Tribute to B-52s with ‘Rock Lobsters’ Moniker
More than 8,000 people voted on new FPHL franchise’s name; nod to one of the local band’s best-known songs won by a margin of 565 votes
MLS Launches Latest Version of ‘Love Unites’ Pre-Match Tops in Time for Pride Month
Jerseys were designed in collaboration with Brazilian drag queen and pop singer Pabllo Vittar and will be worn prior to matches throughout June
Where Two Rivers Meet: Olympique Lyonnais Unveil 2024-25 Home Kit
Traditional red and blue stripes on the front of Lyon’s 2024-25 kits said to be inspired by the city’s two rivers, the Rhône and the Saône
WNBA Expansion Team Golden State Valkyries Unveil Name, Logo
Franchise name references warrior women from Norse mythology; logo depicts Bay Bridge between Oakland, where they’ll train, and San Francisco, where they’ll play home games
La Liga’s Real Betis Focus on Water With Newest Edition of ‘Forever Green’ Kits
Club aims to raise awareness about the responsible use of water and the impact climate change is having on fields in Spain and all over the world