The new Quebec Maritime Junior Hockey League team in St. John’s, Newfoundland and Labrador, is paying tribute to the province’s rich military history with their name and logo. The relocated Acadie-Bathurst Titan officially unveiled their brand identity on Thursday, January 23, confirming leaks that surfaced through trademark filings a day
Author: Glenn Cook
Trademark Filings Reveal Name, Logo for New QMJHL Team in St. John’s, Newfoundland
Like other teams that came before them in the city, the new Quebec Maritime Junior Hockey League team in St. John’s, Newfoundland and Labrador, will once again leaning heavily on the province’s military history — if trademarks filed this week are any indication. The team — which is relocating from
Manchester United to Switch Up Shirt Sponsor Logo to Shine Light on Health Injustice
English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that
SPHL’s Macon Mayhem to Play as Ocmulgee River Monsters For One Night
Even though they just unveiled a new suite of logos in August, the SPHL’s Macon Mayhem are giving their fans another look this weekend. This week, the Mayhem unveiled the alternate identity they’ll use on Saturday, February 1, as part of “Rebrand Night” against the Evansville Thunderbolts. For one night
Los Angeles Kings Honour Firefighters With Center Ice Logo
The Los Angeles Kings are paying tribute to firefighters battling wildfires throughout Southern California with a special center ice logo. The National Hockey League team unveiled the design on their ice surface at Crypto.com Arena on their social media channels on Saturday, January 18, and played on it for the
Athletics Add Patches For Sacramento, Rickey Henderson For 2025 Season
They may not be wearing their temporary home city’s name on the front of their jerseys, but Major League Baseball’s Athletics are giving Sacramento a shoutout in the form of a sleeve patch. The team formerly known as the Oakland Athletics — who will be simply known as the Athletics
QMJHL’s Charlottetown Islanders to Sport Rad ‘Mighty Ducks’-Inspired Jerseys for 90s Night
The Charlottetown Islanders are throwing things back to the 1990s with jerseys inspired by one of the most beloved kids’ movies of the decade. On Wednesday, January 15, the Quebec Maritime Junior Hockey League club based on Prince Edward Island unveiled their jerseys for 90s Night, which will take place
Paris Saint-Germain Earns Their Wings With New Fourth Kits For 2024-25
French Ligue 1 powerhouses Paris Saint-Germain are earning their wings with their new fourth kits for 2024-25, which are manufactured under Nike’s Jordan brand. The jerseys were unveiled on Tuesday, January 14, and draw inspiration from the wings in the Air Jordan logo found on the classic Nike sneakers. The
Newest ECHL Franchise To Be Known As ‘Greensboro Gargoyles’
The newest franchise in the ECHL is ready to rule the night with its new name and logo. The ownership group behind the expansion franchise in North Carolina, set to take the ice for the 2025-26 ECHL season, unveiled their name and logo on Tuesday, January 14, during an event
AHL Announces Rockford as 2026 All-Star Classic Host City, Unveils Logo
The host of next season’s American Hockey League all-star game is making sure local industries are well-represented in the event’s branding. The league announced on Sunday, January 12, that the Rockford IceHogs — affiliates of the NHL’s Chicago Blackhawks — would host the 2026 AHL All-Star Classic on February 10
AHL’s Hartford Wolf Pack Mark 50 Years of Pro Hockey in City With Whalers-esque Jerseys
The Hartford Wolf Pack of the American Hockey League celebrated 50 years of professional hockey in their home city over the weekend with jerseys that harkened back to one of their predecessors. After three seasons in Boston, the World Hockey Association’s New England Whalers moved to Connecticut and played their
WHL’s Blazers, Oil Kings Roll Out First CHL Jersey Design Contest Winners of 2024-25 Season
Kids across Canada are starting to see their jersey designs hit the ice thanks to an annual contest held by the Canadian Hockey League. The first winners of the 2024-25 edition of the Real Canadian Superstore Jersey Design Contest rolled out over the weekend, with two Western Hockey League teams