Italian Serie A side Atalanta BC will be sporting a new sponsor on their traditional blue-and-black striped kits when they take to the pitch next season. The 2023-24 UEFA Europa League winners announced on Wednesday, April 30, that they had signed a multi-year deal with Boston-based sportswear company New Balance
Author: Glenn Cook
Brazilian Football Federation Issues Statement Refuting Red Away Kit Rumour
It’s not often that a national soccer federation has to issue a statement refuting a persistent rumour, but that’s exactly what the organization that oversees Brazil’s national teams had to do this week. The Confederação Brasileira de Futebol took to social media on Tuesday, April 29, to officially debunk rumours
Chelsea Welcomes Dubai Land Developer as Front-of-Shirt Sponsor
After playing almost the entire 2024-25 season with blank shirts, Premier League powerhouses Chelsea FC have secured a front-of-shirt sponsor for the remainder of the season. The club announced on Wednesday, April 30, that they had entered into a “new, long-term global partnership” with Dubai-based luxury real estate and land
PWHL Expands to Seattle; Team Will Use Emerald Green as Primary Colour
The Professional Women’s Hockey League expansion team recently announced for Vancouver will have a Pacific Northwest rival when both clubs enter the league in 2025-26. The PWHL announced on Wednesday, April 30, that it had awarded a second expansion franchise for next season to Seattle, Washington. The team will play
Concrete, Wilderness Collide in New Away Kit for NSL’s Calgary Wild FC
When they visit Halifax Tides FC this weekend, Northern Super League side Calgary Wild FC will be bringing some iconic Alberta landscapes with them. Wild FC unveiled their inaugural away kit on Friday, April 25, one day before travelling to the East Coast. Made by Hummel and designed in collaboration
Luton Town FC Signs Kit Deal With Sustainable Supplier Reflo
A sportswear company in the United Kingdom is hoping to spread its message of sustainability with its first football kit deal. Reflo, which was founded in 2021 with a mission “to become the most sustainable sportswear brand in the world,” and EFL Championship side Luton Town FC announced last week
Kit Clash Forces EFL League Two Side to Wear Third Jerseys at Home
A weird situation unfolded in the fourth tier of English football this week that saw one team forced to wear their third kits in a home fixture. EFL League Two sides Gillingham FC and AFC Wimbledon squared off at Gillingham’s home ground, Priestfield Stadium, on Monday, April 21. But rather
Red Alert: NLL’s Calgary Roughnecks Put Some Colour Back Into Their Jerseys
After getting rid of red in a rebrand four years ago, the National Lacrosse League’s Calgary Roughnecks are ready to put some colour back into their lives. On Sunday, April 20, the Roughnecks announced on their social media channels that they would have new jerseys for the 2025-26 NLL season,
PWHL Announces Vancouver Franchise for 2025-26, Introduces Colour Palette
Women’s pro hockey is heading west! The Professional Women’s Hockey League officially announced on Wednesday, April 23, that Vancouver, B.C., has been awarded an expansion franchise and will begin playing in the 2025-26 season. “This is a significant milestone for the PWHL and for the growth of women’s hockey. Expansion
WHL’s Kelowna Rockets File Trademark for Retro Logo Ahead of 30th Season
The Western Hockey League’s Kelowna Rockets appear to be getting set to celebrate their 30th anniversary with a throwback logo, based on filings with the Canadian Intellectual Property Office. As first reported by Jordy Cunningham in the Kelowna Capital News this week, the Rockets have filed a trademark with the
AHL’s Calgary Wranglers Sport Kid-Designed Jerseys for Good Friday Afternoon Game
The kids are alright, and the Calgary Wranglers of the American Hockey League have the jerseys to prove it. The Wranglers took advantage of the Good Friday holiday to host their Kids’ Fri-YAY! afternoon game on Friday, April 18, against the San Jose Barracuda. The game included a T-shirt giveaway,
MLS Launches Greener Goals Week With New One Planet Pre-Match Jerseys
Major League Soccer is once again putting its commitment to the environment on the pitch with the latest iteration of their One Planet pre-match jerseys. As part of the kickoff to their annual Greener Goals Week of Service, MLS launched the 2025 version of their “One Planet” kits in collaboration