Club says new crest introduced in November 2022 “has not has the impact which had been hoped when it was introduced”
Author: Glenn Cook
MLS’s Seattle Sounders Unveil ‘Brand Evolution’ With Modernized Crest at Its Heart
With their 50th anniversary right around the corner, Major League Soccer’s Seattle Sounders FC have unveiled a new visual identity system with tweaked colors and a simplified crest as its centerpiece. About 19 months after club officials first announced they would “explore” the club’s identity, the Sounders unveiled the suite
Special MLS Pre-Match Jerseys Help Give Childhood Cancer the Boot
10th anniversary of Kick Childhood Cancer campaign also includes special numbers on match jerseys with pattern of yellow ribbons
CFL’s Calgary Stampeders to Wear Indigenous Logo on Helmets for Sept. 30 Game
Artwork on horse logo emulates Contemporary Plains Style Traditional Art; helmets will also have custom numbers and braid-style stripe
Australia, Netherlands Roll Out New Kits for Upcoming Cricket World Cup
Nations are third and 14th respectively in ICC’s ODI rankings heading into 2023 World Cup in India; will face each other Oct. 25
Third Kits Debut as Champions League, Europa League Get Underway
Clubs unveiling kits include: Paris Saint-Germain, Inter Milan, Chelsea, Bayern Munich, Napoli, Union Berlin, Luton Town, Genoa, Udinese, Nice, Las Palmas
Indian National Cricket Team Tweaks Jerseys As They Prepare to Host ICC World Cup
As they prepare to host the 2023 ICC Men’s Cricket World Cup starting next month, India’s national cricket team has made a couple of subtle changes to their jerseys.
MLS Releases Hispanic Heritage Month Training Tops for U.S. Clubs
Tops made their debut before MLS matches played last weekend and feature multicolored pattern on black base
Hamilton Tiger-Cats, Forge FC Release Indigenous Logos as Part of Truth and Reconciliation Efforts
Logos for CFL and Canadian Premier League teams designed by Indigenous artist Kyle Joedicke, who is Cayuga from Six Nations of the Grand River, Turtle Clan
MLS’s Seattle Sounders to Release ‘Brand Evolution’ on Sept. 26
Announcement to come 19 months after club said it would “explore” identity in lead-up to 50th anniversary and 10 months after “brand evolution” was confirmed
New Zealand Looks to Avenge Cricket World Cup Final Loss in New Kits
New Black Caps jersey described as a “modern take on a heritage style”; team will open World Cup with 2019 final rematch against England on Oct. 5
Amateur Football Club in Scotland Shocked to Find SpaceX ‘Stole Our Badge’
Haddington Town FC bombarded with Twitter mentions after photo surfaces of logo on launch tower at SpaceX spaceport in Texas