University’s hockey team will be in Northern Ireland capital on November 29 and 30 for Friendship Four tournament along with Boston University, Merrimack College and Harvard University
Author: Glenn Cook
Australian Football League’s St. Kilda Football Club Enter ‘New Era’ With Unveiling of Modernized Crest
New crest retains same shield shape as version adopted in 1995, but spells out “St. Kilda” in top banner and streamlines elements to better suit digital applications
FIFA Unveils ‘Innovative’ New Trophy for Club World Cup
24-carat gold-plated trophy was designed in collaboration with luxury jeweller Tiffany & Co. and transforms from a shield to “a multifaceted and orbital structure”; contains laser-engraved icons along with inscriptions in 13 languages and in Braille
Tottenham Hotspur Tweaks Primary Logo, Reintroduces Monogram As Part of ‘Remastered’ Brand
New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Dutch Eredivisie’s AFC Ajax to Revert to Classic Logo for 2025-26 Season
Classic logo was used from 1928 to 1991, but also made appearances on kits in recent years to add to throwback aesthetic; announcement is part of Ajax’s 125th anniversary celebrations
Puma Unveils New Home and Away Kits for Five African National Teams
Countries on the continent outfitted by Puma include Côte d’Ivoire, Egypt, Ghana, Morocco and Senegal
AHL’s Providence Bruins Switch Things Up for Retro Alternate Jerseys
The Providence Bruins of the American Hockey League are putting a few new twists on the jerseys they wore in the late 1990s and early 2000s with their new alternate sweaters. After teasing the jerseys on National Teddy Bear Day all the way back in September, the P-Bruins finally unveiled
Red Dawn: Australian Football League’s Gold Coast Suns Launch ‘Fearless’ New Brand, Logo
New logo marks first time Queensland team has revamped their visual identity since joining AFL in 2011
NLL Adds 13 More Community Identities to UnBOXed Program
Program aims to introduce young boys and girls to the game of lacrosse through gym classes and hopes community-relevant names will help engage people in identified markets
Old Time Hockey: Penn State Honors Their Roots With Throwback Alternate Jerseys
New alternate jerseys to make on-ice debut on Friday, November 15 against Wisconsin; design borrows heavily from jerseys worn in the 1940s, but also include nods to 1970s when hockey program was revived
Valencia CF to Don Black Away Kits at Home in Tribute to Local Flooding Victims
Front-of-shirt sponsor’s logo replaced with motto “AMUNT VALENCIANS” (“Come on Valencians”) while “UNITS CON SEMPRE” (“United as Always”) appears on back of shirt
NBA Unveils New 2024-25 City Uniforms for All 30 Teams
Jersey program launches for eighth season on Thursday, with new designs for all 30 teams that celebrate “stories, history and heritage that make each franchise unique”