As first reported by Annie Maroon of masslive.com, Springfield Hockey LLC (the group who owns the freshly relocated AHL Portland Pirates) has applied for a trademark to use the name Springfield Thunderbirds with the United States Patent and Trademark Office, the trademark was filed on May 31. The team also trademarked the
Author: Chris Creamer
A Chat with John Viola, Part of the Florida Panthers Rebrand Team
On Thursday, June 2, 2016, the Florida Panthers made their first radical branding change in their 23-year history. Gone is the original 1993 primary “leaping cat” logo and the athletic gold trim colour. Gone is the sun, stick, and palm tree alternate logo. In aesthetics the team now bears little
SPHL Cottonmouths Unveil New Team Logo
The Columbus Cottonmouths have shed their skin and emerged looking a little different for the upcoming 2016-17 season. Fresh off of their 20th season, the Southern Pro Hockey League team unveiled a new primary logo at an event for season ticket holders in Columbus, GA earlier today. Designed by Delaware-based The
Junior Hockey Jersey Battle on the Ball Diamond
The Quebec Capitales of baseball’s independent Can-Am League are no stranger to bringing ice to the ballpark. Once again the Capitales and their opponents will don jerseys paying tribute to their respective local hockey teams — for 2016 the Capitales will wear uniforms based off of the Quebec Remparts of the QMJHL
Pillboxpalooza: Two Teams Wear Classic Style Yesterday
Remember last year when a pillbox cap at Cincinnati’s MLB All-Star Game just couldn’t be done? Those days are just a distant memory today. Two, yes two, Major League Baseball teams donned the classic 19th-century style cap during games this past weekend, the Pittsburgh Pirates during their usual Sunday home game
Florida Panthers Unveil New Look Logo and Uniforms
The Florida Panthers today took a step toward the future, unveiling the first major logo and uniform overhaul in the franchise’s 23-year history. A military-style badge, a nod in honour toward the 101st Airborne, replaces the long standing leaping Florida panther as the main focal point of the set, it becomes
Roadrunners Trademarked as Name of New Coyotes AHL Club
Oh the good folks at ACME will get a kick out of this one, it looks like the Coyotes will be teaming up with the Roadrunners. The Arizona Coyotes recently purchased and relocated the Springfield Falcons of the American Hockey League, the team was moved to Tucson, AZ a city
NHL Sells Ad Space on World Cup Jerseys
The 2016 World Cup of Hockey will be the latest major North American sporting event to have ads on in-game player uniforms. After basketball’s Philadelphia 76ers announced they would be wearing StubHub patches on their jerseys in 2017, NHL CMO Brian Jennings told Ben Fischer of the Sports Business Journal that
Photos: 2016 MLB Memorial Day Uniforms In Action
Yesterday all thirty Major League Baseball teams wore camouflage uniforms in honour of the Memorial Day holiday — caps, jersey wordmarks, and player numbers were all clad in USMC “woodland” style digital camo (Blue Jays wore CADPAT style) while sleeve patches and player names were recoloured to match the camo
Oklahoma City Thunder 2016 West “Phantom” Champs Merchandise
They almost pulled off the impossible, eliminating a team that went 73-9 in the regular season, but the Oklahoma City Thunder couldn’t finish it off despite taking a 3-1 lead in the best of 7 after game four. So it’s back to the NBA Finals for the Golden State Warriors, setting up
All MLB Clubs Camouflaged Today for Memorial Day
As has been the case over the past four seasons, all thirty Major League Baseball teams will be clad full-out in camouflage caps and jerseys today in honour of the Memorial Day holiday in the United States. The uniforms this season will make use of a new “woodland” camouflage pattern licensed
Toronto Raptors 2016 Eastern “Phantom” Champs Gear
I’ll admit, going into that series against Cleveland, I didn’t have a lot of hope for my Toronto Raptors, but there was a moment after that win in Game Four where I thought, “hey, they might actually win this thing!”. About ten minutes into Game Five I was smacked back to reality.