The Triple-A Indianapolis Indians, an affiliate of the Pittsburgh Pirates, unveiled a new brand that largely moves away from the use of Native American imagery and iconography, while maintaining the longstanding “Indians” nickname. The new look is centred around a stylized blackletter I, with the primary logo prominently highlighting the
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Ontario Tower Buzzers bring bee-based brand to baseball
The first full rebrand in Minor League Baseball’s offseason celebrates both a famous quote from a 1986 movie and a 100-year-old airport 40 miles east of Los Angeles, California. The Ontario Tower Buzzers, Single-A affiliate of the nearby Los Angeles Dodgers in the California League, unveiled a brand that features
Triple-A Syracuse Mets announce intent to ditch parent club’s brand
The Syracuse Mets, Triple-A affiliate of—you guessed it—the New York Mets, announced a rename-the-team contest that signals their intent to rebrand. The S-Mets will accept submissions from fans through August 31, with plans to announce 10 finalists September 2. Another round of voting will take the number down to five
Under Construction: Las Vegas Aviators to play as Cone Jesters
The Las Vegas Aviators, Triple-A affiliate of the someday-to-be Las Vegas Athletics, play in a city that is constantly growing and changing. To that end, the Aviators will play one game this season as the Cone Jesters, a tribute to the perpetual construction in the city, and what the team
Altoona Curve pay tribute to classic ballpark with Blair County Crickets identity
In 1870, Cricket Field in Altoona, Pennsylvania, was constructed to host cricket matches played by traveling railroad teams. Over the next nine decades, the stadium was home to a series of baseball teams and exhibition games, with such stars as Josh Gibson, Satchel Paige, and Babe Ruth playing there. The
Montgomery Biscuits honour George Washington Carver with Peanut Runners identity
The Montgomery Biscuits, Double-A affiliate of the Tampa Bay Rays, will pay tribute to 19th-century agricultural scientist, environmentalist, and innovator George Washington Carver when they play as Alabama Peanut Runners this season. The name is a wink and a nod to Carver’s work with peanuts, as well as the “runner”
Rochester Red Wings to commemorate century of sausage with White Hots alternate identity
The Triple-A Rochester Red Wings, an affiliate of the Washington Nationals in the International League, will play one game as the White Hots this season. The alternate brand is a tribute to a local species of sausage that is celebrating its 100th anniversary. The sausage, which contains pork, beef, and
Northern Colorado Owlz demise paves way for Colorado Springs Sky Sox rebirth
The tumultuous tenure of the Northern Colorado Owlz, a team in the MLB Partner Pioneer League, officially came to an end today. The Pioneer League announced in a press release that it had accepted the Owlz’s resignation, and that the team would be replaced with a new iteration of the
Erie SeaWolves team up with John Oliver on Moon Mammoths alternate
Earlier this year, comedian John Oliver brought Minor League Baseball’s wacky nicknames and alternate identities into public focus on his HBO show Last Week Tonight. As part of his tongue-in-cheek exposé, Oliver and his team offered to rebrand one MiLB club. Oliver made good on his promise last night, unveiling
Chesapeake Baysox Revive Controversial Logo… for a Cause
The Chesapeake Baysox, Double-A affiliate of the Baltimore Orioles, debuted an alternate brand that has seen a lot of turmoil on its way from initial announcement to on-field debut. Just over three months after the team inadvertently went viral when they unveiled their “Oyster Catchers” alternate brand, the Baysox took
Boise Hawks commemorate daring wildlife relocation program with Battle Beavers alternate
The Boise Hawks, an Idaho-based baseball team in the independent Pioneer League, will rebrand for one game as the Boise Battle Beavers. The temporary brand is a tribute to an innovative mid-20th century wildlife relocation program pulled off by the Idaho Department of Fish and Game. In 1948, as beavers
Lehigh Valley IronPigs celebrate tailgating with Cornholers identity
The Triple-A Lehigh Valley IronPigs, an affiliate of Philadelphia Phillies in the International League, will pay tribute to a time-honored tailgating tradition when they play one game as the Cornholers later this season. Cornhole, also called Sack Toss*, derives from a game called Parlor Quoits, which was invented in 1883.