The Kansas City Royals’ logo was created in 1968 by Hallmark artist Shannon Manning. The Royals were just moving to town and had approached Hallmark, which is headquartered in Kansas City, to put a call out to its artists for logo concepts. Manning’s now-iconic logo, including the KC ligature the
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Jersey Shore BlueClaws and Hudson Valley Renegades alternate identities pit locals vs tourists
The High-A Jersey Shore BlueClaws and Hudson Valley Renegades, High-A teams in the South Atlantic League, will play three games this summer as the Locals and Bennys, with logos designed by Brandiose. The home team BlueClaws will take on the role of the Locals, represented by a grumpy puffer fish
Tulsa Drillers stake claim to Chicken Dance fame with alternate identity
If you were to look up the Chicken Dance on Wikipedia, you would learn an awful lot about the oompah earworm of a song. For instance, there are more than a dozen alternate names for it from around the world, including “Tchip Tchip,” “Danse des Canards,” and “Il Ballo del
Prospect League introduces Quincy Doggy Paddlers
After receiving more than 1,000 suggestions from baseball fans in Quincy, Illinois, a new team in collegiate summer level Prospect League unveiled its name and branding. The team will be called the Quincy Doggy Paddlers, with a set of logos centered around a canine canoeist named Barkley. Per the team,
Minor League Baseball team unveils a little too much with alternate identity
The Chesapeake Baysox, Double-A affiliate of the Baltimore Orioles in the Eastern League, unveiled an alternate identity and then immediately pulled one of the logos after a flood of online commenters pointed out something the team missed. The alternate identity, the Chesapeake Oyster Catchers, is meant to be “a tribute
Portland Sea Dogs to play as Maine Candlepins
The Portland Sea Dogs, Double-A affiliate of the Boston Red Sox in Eastern League, will play one game in 2025 as the Maine Candlepins, a tribute to a unique style of bowling with ties to the region. The alternate brand celebrates a form of bowling that has been popular in
Collegiate summer ball’s newest team is the Marion Hungry Mothers
The newest baseball team in the collegiate summer level ranks is the Hungry Mothers of Marion, Virginia. The team draws its name from nearby Hungry Mother State Park, a five-square-mile area in the heart of the mountains of southwest Virginia that was one of the original six Virginia State Parks.
Jersey Shore BlueClaws Celebrate 25 Years with Shine Barons Alternate Identity
The Jersey Shore BlueClaws, High-A affiliate of the Philadelphia Phillies in the South Atlantic League, will commemorate a quarter-century since the franchise’s debut when they play a game as the Shine Barons this season. The nickname celebrates the team’s silver anniversary, pays tribute to an expansive New Jersey forest, and
St. Paul Saints’ New “Crooks Haven Ghostly Gangsters” Alt Identity Honours Shady Past
The St. Paul Saints, Triple-A affiliate of the Minnesota Twins in the International League, unveiled an alternate identity that pays tribute to their hometown’s association with some of history’s most notorious criminals. The Saints’ new Crooks Haven Ghostlys Gangsters brand will evoke images of John Dillinger, Baby Face Nelson, Ma
Delmarva Shorebirds introduce logo based on mascot Sherman
Fresh off the release of their Wild Ponies alternate identity, the Delmarva Shorebirds, Single-A affiliate of the Baltimore Orioles in the Carolina League, unveiled an alternate logo based on their mascot, Sherman the Shorebird. The logo accentuates the mascot’s most notable features, orange fur, confetti-colored hair, and a pronounced yellow
Idaho Falls Chukars Update Logos for First Time in Two Decades
The Idaho Falls Chukars, an independent team embarking on its 21st season in the MLB Partner Pioneer League, unveiled a set of new logos created by local production company IE Productions. The new look features a three-quarter-angle bird head that will serve as the Chukars’ primary logo and an updated
Albuquerque Isotopes Honour City’s Roots with “Duke City” Alternate Uniform
Albuquerque, New Mexico, was named after Viceroy Francisco Fernández de la Cueva, the 10th Duke of the Spanish town of Alburquerque. More than 300 years after its founding, Albuquerque still proudly sports the nickname Duke City. This season, the Triple-A Albuquerque Isotopes, an affiliate of the Colorado Rockies in the