The Green Bay Rockers of the collegiate summer level Northwoods League will play as the Rollers in tribute to their hometown’s association with toilet paper. Green Bay, Wisconsin, stakes its claim to “toilet paper capital of the world” because it has one of the largest tissue recycling operations in the
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Kenosha Kingfish Honour Italian Roots with “Bombers” Identity
The Kenosha Kingfish, a collegiate summer-level baseball team in the Northwoods League, unveiled an alternate identity for the 2025 season that highlights the strong Italian roots in their hometown of Kenosha, Wisconsin. The team will play as the Kenosha Bombers, a tribute to a staple of Wisconsin’s local Italian-American cuisine:
Madison Mallards to Play as “Space Cows” as Tribute to UFO Sightings
The Madison Mallards, a collegiate summer level baseball team in the Northwoods League, will pay tribute to Wisconsin’s dairy industry and one crazy summer of UFO sightings with a new alternate identity. The team will take the field as the Madison Space Cows for one game this summer. The Mallards
Welland Jackfish Support Backyard Chickens with “Niagara Lawn Cocks” Identity
The Welland Jackfish, an Ontario-based independent team in the Intercounty Baseball League, announced this week that they will play as the Niagara Lawn Cocks. The identity, unveiled April 1 (so you’ll excuse us if we were skeptical), is meant to support community members who want to keep chickens at home
Chihuahuas to Play as El Paso Bootmakers
Just over a month ago, the city of El Paso, Texas, was declared the Boot Capital of Texas, a designation that came from a totally neutral and authoritative source, the El Paso County Commissioners Court. The practice and art of making boots dates back to the late 1800s in the
Two Teams Unveil “Tomato Pie” Alternate Identities on Same Day
The minor league baseball food-based alternate identity multi-verse converged upon itself today when two teams unveiled alternate identities with nearly the same name within hours of one another. Both the Triple-A Lehigh Valley IronPigs, an affiliate of the Phillies in the International League, and the Trenton Thunder, a member of
Augusta GreenJackets to Play as Azaleas in April
Every April, sports fans around the world are reintroduced to one of Georgia’s most famous plants, the distinctive azalea. The pink flower is found throughout the Central Savannah River Area, and is featured prominently on the Augusta National golf course, where The Masters major golf championship is played. Augusta National
Quad Cities River Bandits new cap logo pays tribute to parent club
The Kansas City Royals’ logo was created in 1968 by Hallmark artist Shannon Manning. The Royals were just moving to town and had approached Hallmark, which is headquartered in Kansas City, to put a call out to its artists for logo concepts. Manning’s now-iconic logo, including the KC ligature the
Jersey Shore BlueClaws and Hudson Valley Renegades alternate identities pit locals vs tourists
The High-A Jersey Shore BlueClaws and Hudson Valley Renegades, High-A teams in the South Atlantic League, will play three games this summer as the Locals and Bennys, with logos designed by Brandiose. The home team BlueClaws will take on the role of the Locals, represented by a grumpy puffer fish
Tulsa Drillers stake claim to Chicken Dance fame with alternate identity
If you were to look up the Chicken Dance on Wikipedia, you would learn an awful lot about the oompah earworm of a song. For instance, there are more than a dozen alternate names for it from around the world, including “Tchip Tchip,” “Danse des Canards,” and “Il Ballo del
Prospect League introduces Quincy Doggy Paddlers
After receiving more than 1,000 suggestions from baseball fans in Quincy, Illinois, a new team in collegiate summer level Prospect League unveiled its name and branding. The team will be called the Quincy Doggy Paddlers, with a set of logos centered around a canine canoeist named Barkley. Per the team,
Minor League Baseball team unveils a little too much with alternate identity
The Chesapeake Baysox, Double-A affiliate of the Baltimore Orioles in the Eastern League, unveiled an alternate identity and then immediately pulled one of the logos after a flood of online commenters pointed out something the team missed. The alternate identity, the Chesapeake Oyster Catchers, is meant to be “a tribute
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