The Lakeshore Chinooks, a baseball team in the collegiate summer-level Northwoods League, will celebrate imperfect physiques when they play two games as the Wisconsin Beer Bellies this season. “The brand pays tribute to some of Wisconsin’s most beloved pastimes—baseball, beer, and a body physique we are proud to embrace,” the
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Memphis Redbirds pay tribute to barbecue nachos with alternate identity
The Memphis Redbirds, Triple-A affiliate of the St. Louis Cardinals in the International League, will play two games as the Memphis BBQ Nachos this season, paying tribute to an iconic ballpark concession item that the team is known for. “The origin of barbecue nachos can be traced to the opening
Las Vegas Aviators celebrate buffets with Belly Busters alternate identity
The Las Vegas Aviators, Triple-A affiliate of the Athletics in the Pacific Coast League, will celebrate almost 80 years of Las Vegas buffet heritage when they play one game as the Belly Busters. The first Las Vegas buffet opened in 1946 at the El Rancho Vegas hotel and casino. Since
Baseball Team Unveils Cheeky “Booty Divers” Alternate Name, Logo
The Morehead City Marlins, a collegiate summer level baseball team that plays in the Coastal Plain League, unveiled a risqué alternate brand that ostensibly celebrates the region’s most famous treasure hunter, Edward Thatch—more commonly known as the pirate Blackbeard. The Marlins, who play in coastal North Carolina, where Blackbeard’s famous
Augusta GreenJackets to Play as “River Donkeys” to Honour Heritage Protectors
The Augusta GreenJackets, Single-A affiliate of the Atlanta Braves in the Carolina League, will play two games this season as the CSRA (Central Savannah River Area) River Donkeys, a brand that tells a story that began centuries ago. The identity is a tribute to animals who are credited with helping
Lehigh Valley IronPigs to play as Steelworkers
The Lehigh Valley IronPigs, Triple-A affiliate of the Philadelphia Phillies in the International League, will adopt an alternate brand that pays tribute to the industry that inspired their permanent identity. The IronPigs, named for the pig iron that is forged in the steel mills of eastern Pennsylvania, will play as
Madison Mallards Unveil Grungy “Neverminds” Name, Logo, and Uniforms
The collegiate summer level Madison Mallards will celebrate the small part that their hometown played in one of the most significant alternative rock albums of all time. While most of the classic Nirvana album Nevermind was recorded in California, the track “Polly” was recorded in Madison’s Smart Studios, produced by
We’re Snot Joking, the Asheville Tourists Will Play a Game as the “Snot Otters”
The Asheville Tourists, High-A affiliate of the Houston Astros in the South Atlantic League, will play one game this year as the Snot Otters. The nickname is an homage to the largest species of salamander in North America, the hellbender, which is endemic to the Tourists’ home state of North
Fayetteville Woodpeckers pay tribute to 82nd Airborne Division with Eighty Deuces alternate
The Fayetteville Woodpeckers, Single-A affiliate of the Houston Astros in the Carolina League, will pay tribute to the military heritage of their hometown when they play as the Eighty Deuces for the third year in a row. The team has honored a different aspect of the 82nd Airborne Division stationed
Rockies React to Début of New City Connect Uniform
The Colorado Rockies planned to début their new City Connect uniforms on Friday, but unfortunately, those famous Colorado skies did not cooperate. The new look, based on the brilliant colours of Colorado’s mountain sunsets, was delayed 48 hours thanks to a dreary, day-long spring snowstorm that forced the postponement of
Lansing Lugnuts to Play Two as the “Cap City Olive Burgers”
The Lansing Lugnuts, High-A Midwest League affiliate of MLB’s Athletics, will play two games this season as the “Cap City Olive Burgers.” The geographic signifier “Cap City” acknowledges Lansing’s status as the capital of the U.S. state of Michigan, while the nickname “Olive Burgers” pays tribute to a culinary staple
Sussex County Miners to play as Fill it up Regulars
Ever since the Retail Gasoline Dispensing Safety Act was enacted in 1949, it has been illegal for drivers in New Jersey to pump their own gas. The law, which is supported by full-service gas stations and local fire marshals, is the only one of its kind in the nation. After