Freshly off a Triple-A national title and recognition as Minor League Baseball’s “Team of the Year,” the Durham Bulls unveiled three new jerseys that hearken back to a different era in the team’s history. The home white and road gray jerseys will looks familiar to movie buffs—they’re modeled after the
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Fish Sticks edge Seal Slingers in close vote for Dub Sea team name
Baseball fans on social media engaged in a hotly contested ballot to determine a new name for the Highline Bears, a Seattle-based collegiate summer level team in the Pacific International League. In October, the team released two brands developed by Brandiose, the Dub Sea Fish Sticks and the Dub Sea
Aberdeen IronBirds go back to the future with new logo
The Baltimore Orioles are unique in minor league baseball in that three of their four farm teams play in the same state as their parent club, and the one that doesn’t is the Triple-A Norfolk Tides, who play next door in Virginia. But even with all those Orioles affiliates nearby,
New baseball franchise Staten Island FerryHawks unveils name, logos
After a name-the-team contest that lasted more than four months, a new Staten Island-based franchise in the independent Atlantic League unveiled its name and logos this evening. The nickname FerryHawks was selected from seven finalists, which also included Harbor Heroes, Dragon Slayers, Responders, Front Liners, Watch Dogs, and Greenbelters. “A
Stockton Ports unveil batting practice cap with tugboat logo
The city of Stockton is home to the largest inland seaport in the state of California. The Port of Stockton, roughly 80 miles east of San Francisco Bay on the San Joaquin River, officially opened in 1932, but the city has played host to seafaring vessels since the 1860s. It’s
Updated Bowling Green Hot Rods identity evokes classic car, Rays affiliation
The High-A Bowling Green Hot Rods just moments ago unveiled two new logos created by Brandon Lamarche of 3-2 Designs. Most of the team’s existing marks, which have been use since 2016, will remain intact, but the two new ones will replace parallel logos in that suite. The first new
Midland RockHounds unveil new logos, updated Rocky
The Double-A Midland RockHounds unveiled sweeping updates to their identity today, including a new, more serious Rocky the RockHound and a handful of new logos to expand their suite of marks. The update is the first in almost a quarter-century since the team became the RockHounds. The new look replaces
Iowa Cubs introduce bear character cap logo
The Triple-A Iowa Cubs unveiled an addition to their suite of logos today, a cap logo featuring the face of a bear. The logo, created by Dan Simon of Studio Simon, will augment the existing brand, which otherwise remains intact. “The new logo shows a fierce, determined image of a
At long last, Beloit Sky Carp take to the sky
It’s been something of an emotional roller coaster for baseball fans in Beloit, Wisconsin. The Beloit Snappers went from being a decades-long minor league baseball stalwart to being a likely candidate for de-affiliation to—as of moments ago—being the proud owners of a brand-new identity to go with their new ballpark
Puerto Rico’s Indios de Mayagüez rebrand features “Little Mango” character
The Indios de Mayagüez (Mayagüez Indians) debuted in 1938 as one of the founding members of the Liga de Béisbol Profesional de Puerto Rico, more commonly called the Puerto Rican Winter League. The team, which plays on Puerto Rico’s west coast, announced a noteworthy rebrand created by Brandiose today. The Indios de
Green Bay Booyah rebrand as Rockers
After just three seasons as the Green Bay Booyah, the collegiate summer level franchise in Ashwaubenon, Wisconsin, rebranded as the Green Bay Rockers. The new nickname is meant to highlight plans that the team’s new ownership has to host music and other entertainment events at their stadium, as well the
New Hampshire Fisher Cats honor Chicken Tender heritage with promo
When you think of America’s influence on global civilization, there are a few significant innovations that spring immediately to mind: Our National Parks, the Post Office, the Peace Corps, and Ted Lasso, to name a few. But none have had quite the impact as one that came from an unassuming