The Highline Bears, a Seattle-based team in the collegiate summer Pacific International League, unveiled two brands today, one of which the team will adopt next year. Fans will vote to determine whether the Highline Bears will become the Dub Sea Fish Sticks or the Dub Sea Seal Slingers. The team’s
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Albuquerque Isotopes unveil 20th year logo
In a March 2001 episode of The Simpsons, Homer Simpson stumbled upon plans that Springfield Isotopes owner Howard K. Duff VIII (of Duff Beer fame) had hatched to move the local baseball team to Albuquerque, New Mexico. Homer staged a nine-day hunger strike to expose the plan, and the episode
Fresno Grizzlies go purple with Tacos brand to honor franchise history, parent club
The Fresno Grizzlies, Low-A affiliate of the Colorado Rockies, are widely recognized as the team responsible for igniting minor league baseball’s food-based alternate identity craze. The Grizzlies rebranded as the Fresno Tacos for one game in 2015—an homage to a preponderance of taco trucks in the city, and a natural
West Virginia Power rebrand as Charleston Dirty Birds
The professional minor league baseball team in Charleston, West Virginia, has played as the West Virginia Power since 2005—most of that time in the Class A South Atlantic League, and last year in the independent Atlantic League of Professional Baseball. That changed this week when the team unveiled a new
Puerto Rican Winter League honors Roberto Clemente with new logo
Most baseball fans in North America know the Liga de Béisbol Profesional Roberto Clemente (LBPRC) colloquially as the Puerto Rican Winter League. The league was founded in 1937 as the Liga de Béisbol Profesional de Puerto Rico, then in 2007, after a one-year hiatus and a restructuring, it changed its
New Staten Island baseball team narrows nickname options
A two-month-long open submission process drummed up more than 2,000 potential names for a new Staten Island baseball team scheduled to start play in May 2022. From those entries the team has selected seven options. A new franchise in the independent Atlantic League of Professional Baseball will be called one
Baseball returns to Hagerstown with Atlantic League team
Baseball fans in Hagerstown, Maryland, can look forward to naming a team in the coming months, thanks to an announcement from Downtown Baseball, LLC, owners of a new franchise in the independent Atlantic League of Professional Baseball. Owners of the city’s new team said that they’ll solicit input on a
Memphis Redbirds to settle debate with uniforms: Wet Ribs or Dry Rubs?
The first time I visited Nashville, I asked the first person I interacted with as I got off the plane where was the best place to get ribs. His answer was short but meaningful: “Memphis.” It was my mistake to assume the state’s two biggest cities would have similar pride
Pensacola Blue Wahoos unveil baseball’s worst uniforms
The Double-A Pensacola Blue Wahoos are leaning butt-first into their claim on the “worst uniform in sports.” In a series of self-deprecating announcements, the team unveiled uniforms that they’ll wear on their “Festival of Crabzilla” promotional night, a commemoration of a crab sandwich the team sells. The uniforms, which include
Coastal Plain League’s RedWolves rebrand as Florence Flamingos
Florence, South Carolina, has been home to a collegiate summer level Coastal Plain League team called the RedWolves for almost a quarter-century, but that changed this weekend when the team announced that it’s rebranding as the Florence Flamingos. The team made the unusual decision to switch to the new brand—which
IronPigs to celebrate GM’s love for wiener dogs as IronWieners
The Triple-A Lehigh Valley IronPigs will play a game as the IronWieners pretty much just because their general manager loves wiener dogs. This will be the team’s second dog-themed promotional identity, following in the paw steps of their 2019 IronPugs brand, which the team asserts was the result of typo
Who wears short shorts? The Carolina Disco Turkeys
The collegiate summer level Carolina Disco Turkeys have made a significant splash in their first season. The team’s brand, loosely based on Major League uniforms from the ’70s and ’80s—along with a mascot that’s part Disco Stu and all peacock—has been almost universally well received on social media and in