It’s been something of an emotional roller coaster for baseball fans in Beloit, Wisconsin. The Beloit Snappers went from being a decades-long minor league baseball stalwart to being a likely candidate for de-affiliation to—as of moments ago—being the proud owners of a brand-new identity to go with their new ballpark
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Puerto Rico’s Indios de Mayagüez rebrand features “Little Mango” character
The Indios de Mayagüez (Mayagüez Indians) debuted in 1938 as one of the founding members of the Liga de Béisbol Profesional de Puerto Rico, more commonly called the Puerto Rican Winter League. The team, which plays on Puerto Rico’s west coast, announced a noteworthy rebrand created by Brandiose today. The Indios de
Green Bay Booyah rebrand as Rockers
After just three seasons as the Green Bay Booyah, the collegiate summer level franchise in Ashwaubenon, Wisconsin, rebranded as the Green Bay Rockers. The new nickname is meant to highlight plans that the team’s new ownership has to host music and other entertainment events at their stadium, as well the
New Hampshire Fisher Cats honor Chicken Tender heritage with promo
When you think of America’s influence on global civilization, there are a few significant innovations that spring immediately to mind: Our National Parks, the Post Office, the Peace Corps, and Ted Lasso, to name a few. But none have had quite the impact as one that came from an unassuming
Highline Bears to pit Fish Sticks against Seal Slingers in rebrand
The Highline Bears, a Seattle-based team in the collegiate summer Pacific International League, unveiled two brands today, one of which the team will adopt next year. Fans will vote to determine whether the Highline Bears will become the Dub Sea Fish Sticks or the Dub Sea Seal Slingers. The team’s
Albuquerque Isotopes unveil 20th year logo
In a March 2001 episode of The Simpsons, Homer Simpson stumbled upon plans that Springfield Isotopes owner Howard K. Duff VIII (of Duff Beer fame) had hatched to move the local baseball team to Albuquerque, New Mexico. Homer staged a nine-day hunger strike to expose the plan, and the episode
Fresno Grizzlies go purple with Tacos brand to honor franchise history, parent club
The Fresno Grizzlies, Low-A affiliate of the Colorado Rockies, are widely recognized as the team responsible for igniting minor league baseball’s food-based alternate identity craze. The Grizzlies rebranded as the Fresno Tacos for one game in 2015—an homage to a preponderance of taco trucks in the city, and a natural
West Virginia Power rebrand as Charleston Dirty Birds
The professional minor league baseball team in Charleston, West Virginia, has played as the West Virginia Power since 2005—most of that time in the Class A South Atlantic League, and last year in the independent Atlantic League of Professional Baseball. That changed this week when the team unveiled a new
Puerto Rican Winter League honors Roberto Clemente with new logo
Most baseball fans in North America know the Liga de Béisbol Profesional Roberto Clemente (LBPRC) colloquially as the Puerto Rican Winter League. The league was founded in 1937 as the Liga de Béisbol Profesional de Puerto Rico, then in 2007, after a one-year hiatus and a restructuring, it changed its
New Staten Island baseball team narrows nickname options
A two-month-long open submission process drummed up more than 2,000 potential names for a new Staten Island baseball team scheduled to start play in May 2022. From those entries the team has selected seven options. A new franchise in the independent Atlantic League of Professional Baseball will be called one
Baseball returns to Hagerstown with Atlantic League team
Baseball fans in Hagerstown, Maryland, can look forward to naming a team in the coming months, thanks to an announcement from Downtown Baseball, LLC, owners of a new franchise in the independent Atlantic League of Professional Baseball. Owners of the city’s new team said that they’ll solicit input on a
Memphis Redbirds to settle debate with uniforms: Wet Ribs or Dry Rubs?
The first time I visited Nashville, I asked the first person I interacted with as I got off the plane where was the best place to get ribs. His answer was short but meaningful: “Memphis.” It was my mistake to assume the state’s two biggest cities would have similar pride