The High-A Spokane Indians will pay tribute to local civil rights activist and champion boxer Carl Maxey with an alternate brand called the “King Carl Campaign.” Maxey, who passed away in 1997, was the first African American to graduate from Gonzaga Law School and worked to integrate schools in Spokane,
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Winston-Salem Dash salute North Carolina, to play as Tobacco Beetles
The Winston-Salem Dash are following in the storied footsteps of baseball teams who have featured annoying and destructive pests in their brands. Like the erstwhile Sugar Land Skeeters, Piedmont Boll Weevils, and Savannah Sand Gnats before them, the Dash will play as the Winston-Salem Tobacco Beetles for one game this
Harrisburg Senators embrace island life with City Island Luau
The Double-A Harrisburg Senators play in FNB Field, located on the one-mile-long City Island, in the middle of central Pennsylvania’s Susquehanna River. The team announced they will celebrate island life with specialty Hawaii-themed jerseys and a temporary rebrand this summer. The announcement came with a series of logos featuring aspects
Round Rock Express to celebrate Texas cuisine with Briskets alternate
With the claim, “We are the brisket state,” the Triple-A Round Rock Express announced that they would play two games this season as the Round Rock Briskets. The team unveiled a black, yellow, and red logo that evokes the vernacular of the barbecue restaurants the state is known for. Brisket
Great Lakes Loons to celebrate boat life as Pontooners
The High-A Great Lakes Loons will pay tribute to the laid back stylings of life on the lake with an alternate identity that they’ll adopt this summer. The team will play as the Pontooners, an homage to boats that are essentially party decks on floaties. The logo, created by Brandiose,
Erie SeaWolves unveil fauxback alternates
The Double-A Erie SeaWolves unveiled a retro-feeling alternate brand that imagines what the team’s branding might have looked like had the team existed in the mid-20th century. The suite of logos features a cartoon wolf reminiscent of the heyday of newspaper comic strips. The brand answers a simple question: “The
Frontier League welcomes New England Knockouts
The city of Brockton, Massachusetts, known as the “City of Champions” for its boxing heritage, will play host to a Frontier League baseball team that celebrates that heritage. In anticipation of the team’s debut this spring, the New England Knockouts this week unveiled their nickname and a suite of logos
Danville does double duty: Dairy Daddies debut
Just moments ago, the minds that brought you the Danville Otterbots unveiled a second team that will also play in the southern Virginia town: the Danville Dairy Daddies, who will play in the collegiate summer level Old North State League. The nickname and a suite of logos highlighted by a
Legends Never Die: Lexington Baseball Team Revived with New Character
For baseball in Lexington, Kentucky, the more things change, the more they stay the same. Under new ownership, the franchise announced today that they are rebranding as the Lexington Legends, reprising a name that the team had abandoned just a year ago. The franchise has been through some changes in
Lancaster Barnstormers unveil new look, rebrand as Stormers
Since 2003, the Lancaster Barnstormers, members of the independent Atlantic League of Professional Baseball, have had a visual brand that reflects the idyllic environs of Pennsylvania’s Amish country. Their logo has portrayed a static barn underscored by a swooping baseball. One of the oldest logos in the league, the team
Bowling Green Hot Rods to play as Cavemen
The ground beneath Bowling Green, Kentucky, features a sprawling network of caves. Less than 40 miles away lies Mammoth Cave National Park, which encompasses a portion of the largest known cave system in the world, with more than 426 miles of surveyed passageways. As a tribute to this totally tubular
Lehigh Valley IronPigs to play as Mummers in salute to Philly
The Fancy Brigades, Wench Brigades, and String Bands are making their way to the ballpark! In their annual salute to Philadelphia, the Triple-A Lehigh Valley IronPigs, a Phillies affiliate, will play as the Mummers for at least one game this season. The nickname is a tribute to a New Years