The Wisconsin Timber Rattlers, Class A affiliate of the Milwaukee Brewers, will hearken back to the era of the Atari 7800, Sega SG-1000, and Nintendo’s Famicom for one game this season. The team unveiled specialty caps and jerseys featuring 8-bit versions of their logo for Video Game Night. The familiar
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Tarp Skunks bring baseball back to Jamestown
The town of Jamestown, New York, has been without baseball since the short-season Class A Jamestown Jammers left in 2014 for the greener pastures of West Virginia. That void will be filled this summer when Jamestown fields a team in the Perfect Game Collegiate Baseball League. The team today announced
Florence Freedom rebrand as Y’alls
In 1974, the city of Florence, Kentucky, built a water tower near Interstates 75 and 71 and the site of the future Florence Mall, which would open in 1976. The owners of the mall site gave land to the city for the tower with the caveat that it feature the
Harrisburg Senators unveil boisterous George Washington logo
For the second time this offseason, a Washington Nationals affiliate has unveiled a logo bearing the likeness of George Washington. The high-A Fredericksburg Nationals got the ball rolling back in October with a logo that features a youthful George Washington in red knickers wielding an axe (for cherry tree cutting,
Winston-Salem Dash unveil new logo
The Class A Advanced Winston-Salem Dash have ditched their grimacing, speeding, cartoon baseball primary logo in favor of a rounded, classic-feeling WS. The unveiling of the new mark, which was created by the Winston-Salem-based design firm The Variable, was something of a surprise, as there had not been much fanfare
Top Dog: The Story Behind the Amarillo Sod Poodles
Prairie dogs are tubby rodents that serve as food for basically every predator: hawks, coyotes, snakes, semi-trucks, you name it. So what would make a baseball team in a rough-and-tumble part of the country like western Texas want to adopt them as the foundation for their brand? That question was
Springfield Thunderbirds to play as Ice-O-Topes
There are 33 towns or cities called Springfield in the United States. One of those, Springfield, Massachusetts, is home to the AHL’s Thunderbirds. Another, Springfield, Oregon, more than 3,000 miles away, is the inspiration for the hometown featured in the TV show The Simpsons. That distance and the 31 Springfields
Rounding up Minor League Baseball Rebrand Season
For exactly two months, beginning October 5 and culminating December 5, eight affiliated minor league baseball teams announced rebrands. The season of rebrands featured everything from teams merely updating an existing suite of logos to franchises changing cities and adopting entirely new identities. See below for our recap. Fredericksburg Nationals
Florida State League updates logo
The Florida State League will enter the 101st year since its founding with a new logo created by Florida-based Fooser Sports Design. The logo features colors you would associate with Florida, as well as imagery of a baseball, an outline of the state, and palm trees. “The Florida State League
Connecticut Tigers rebrand as Norwich Sea Unicorns
If ancient nautical mythology and Horatio McCallister, the sea captain from the Simpsons, got married and had a baby, their offspring would very likely be the new identity of the Connecticut Tigers, the latest franchise in minor league baseball to ditch their parent club’s brand in favor of a unique
Fort Myers Miracle rebrand as Mighty Mussels
The Class A Advanced minor league baseball team in Fort Myers, Florida, unveiled a new brand today that pays homage to sea life and healthy living. The erstwhile Fort Myers Miracle, a Minnesota Twins affiliate since the team moved from Miami to southwest Florida in 1992, will heretofore be the
Utica Comets honor seven seasons with Copper 7 Series
The AHL’s Utica Comets will pay homage to their hometown, their seventh season, and the 50th season of their parent club, the Vancouver Canucks, with specialty uniforms that they’ll wear twice in 2020. The uniforms and a commemorative logo designed by Comets VP of Creative Services Eric Kowiatek highlight the