The Class A Advanced Winston-Salem Dash have ditched their grimacing, speeding, cartoon baseball primary logo in favor of a rounded, classic-feeling WS. The unveiling of the new mark, which was created by the Winston-Salem-based design firm The Variable, was something of a surprise, as there had not been much fanfare
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Top Dog: The Story Behind the Amarillo Sod Poodles
Prairie dogs are tubby rodents that serve as food for basically every predator: hawks, coyotes, snakes, semi-trucks, you name it. So what would make a baseball team in a rough-and-tumble part of the country like western Texas want to adopt them as the foundation for their brand? That question was
Springfield Thunderbirds to play as Ice-O-Topes
There are 33 towns or cities called Springfield in the United States. One of those, Springfield, Massachusetts, is home to the AHL’s Thunderbirds. Another, Springfield, Oregon, more than 3,000 miles away, is the inspiration for the hometown featured in the TV show The Simpsons. That distance and the 31 Springfields
Rounding up Minor League Baseball Rebrand Season
For exactly two months, beginning October 5 and culminating December 5, eight affiliated minor league baseball teams announced rebrands. The season of rebrands featured everything from teams merely updating an existing suite of logos to franchises changing cities and adopting entirely new identities. See below for our recap. Fredericksburg Nationals
Florida State League updates logo
The Florida State League will enter the 101st year since its founding with a new logo created by Florida-based Fooser Sports Design. The logo features colors you would associate with Florida, as well as imagery of a baseball, an outline of the state, and palm trees. “The Florida State League
Connecticut Tigers rebrand as Norwich Sea Unicorns
If ancient nautical mythology and Horatio McCallister, the sea captain from the Simpsons, got married and had a baby, their offspring would very likely be the new identity of the Connecticut Tigers, the latest franchise in minor league baseball to ditch their parent club’s brand in favor of a unique
Fort Myers Miracle rebrand as Mighty Mussels
The Class A Advanced minor league baseball team in Fort Myers, Florida, unveiled a new brand today that pays homage to sea life and healthy living. The erstwhile Fort Myers Miracle, a Minnesota Twins affiliate since the team moved from Miami to southwest Florida in 1992, will heretofore be the
Utica Comets honor seven seasons with Copper 7 Series
The AHL’s Utica Comets will pay homage to their hometown, their seventh season, and the 50th season of their parent club, the Vancouver Canucks, with specialty uniforms that they’ll wear twice in 2020. The uniforms and a commemorative logo designed by Comets VP of Creative Services Eric Kowiatek highlight the
Smile! PawSox to become WooSox in Worcester
It’s not been much of a secret what the new name for the Boston Red Sox’s Triple-A affiliate will be after it makes the move from Pawtucket, Rhode Island, to Worcester, Massachusetts, in 2021. Fans and media alike started calling the team WooSox almost immediately after they announced the impending
Danville Braves update logos
The Danville Braves, advanced rookie-level affiliate of the Atlanta Braves, unveiled a suite of logos today, including a roundel primary logo and two new cap logos. Danville made the announcement, which includes a primary and two cap logos, despite the fact that they are among the 42 minor league teams
Milwaukee Admirals celebrate refrigerators with 50th season logo
The AHL’s Milwaukee Admirals are commemorating their 50th season with a logo that gets at the true meaning behind their nickname. While decades worth of logos have featured various characters in admirals caps, suggesting the nickname derives from some sort of high-ranking naval officer, this new logo features a refrigerator.
FredNats unveil groundbreaking logo featuring Mary Washington
The Fredericksburg Nationals—FredNats to friends—unveiled a new logo today to augment the new identity they debuted earlier this year. The logo features George Washington’s mother Mary Washington. “The story of Fredericksburg, Virginia, is not just George Washington chopping down the cherry tree,” said Dan Simon, who created the entire FredNats