The Amarillo Sod Poodles unveiled a new alternate identity that plays off the city’s nickname as well as a plant that can be found throughout the area as tumbleweed. The geographic signifier Yellow City derives from a translation of Amarillo (Spanish for yellow), a name the city earned because of
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Reading Fightin Phils to celebrate Oktoberfest as Prost
The Reading Fightin Phils, an affiliate of the Philadelphia Phillies in the Double-A Eastern League, will pay homage to the nearby Pennsylvania Dutch community as well as the German beer celebration of Oktoberfest when they play a game as the Reading Prost this season. The term Prost, German for “Cheers,”
Hudson Valley Renegades to play as Retrievers
The Hudson Valley Renegades, High-A affiliate of the New York Yankees in the South Atlantic League, commemorated National Golden Retriever Day today by unveiling as alternate identity devoted to the dog breed. The logo, which the team will wear three times in 2025, features a cartoon dog playing with a
Corpus Christi Hooks unveil new logos, uniforms
The Corpus Christi Hooks are ushering in their 20th anniversary season with a fresh set of logos replete with significance. The new primary logo evokes a mirodor—a Spanish term for the gazebos found along the city’s bayfront. Eight white stars in the logo are taken from the official Corpus Christi
Hartford Yard Goats to play as Thunder Chickens
The Hartford Yard Goats, an affiliate of the Colorado Rockies in the Double-A Eastern League, will play a game as the Hartford Thunder Chickens in 2025. The temporary logo centers around a turkey that is either scared of thunder or actively being struck by lightning. Per the team, “Thunder Chicken”
RubberDucks to honour drive-in restaurants as Galley Boys
The Akron RubberDucks, an affiliate of the Cleveland Guardians in the Double-A Eastern League, will continue their “Only in Akron” series when they take the field for two games this summer as the Galley Boys. The nickname refers to hamburger cooks who work in small galley kitchens at drive-in restaurants,
Binghamton Rumble Ponies to play as Bathtub Donkeys
The Binghamton Rumble Ponies, Double-A affiliate of the New York Mets in the Eastern League, will make asses of themselves with an alternate identity in 2025. The team will play two games this season as the Bathtub Donkeys, commemorating a Blue Law on the books in the state of New
Collegiate baseball’s Eau Claire Express update brand for 20th season
The Eau Claire Express, a collegiate summer level baseball team in the Northwoods League, unveiled new branding in anticipation of their 20th season. The logo was designed by Tony Horning, who has created a number of other brands in the Northwoods League. The Express’s logos have featured a railroad theme
Lake County Captains Reveal New Logos and Uniforms with a Look to the Past
The High-A Lake County Captains unveiled a new identity today that draws heavily on their own past as well as that of their parent club, the Cleveland Guardians, who play just 17 miles away. The new brand, designed by Kevin McLaughlin, expands on previous marks from the franchise’s past and
Kannapolis Cannon Ballers introduce red uniforms
The Kannapolis Cannon Ballers, Single-A affiliate of the Chicago White Sox, unveiled a new uniform based heavily on the color red. With the unveiling of the their fourth uniform, the team highlighted the importance of the color to the town of Kannapolis, citing historic buildings, soil, a soft drink called
Lakeshore Chinooks unveil “Nook Nation” alternate brand
The collegiate summer level Lakeshore Chinooks unveiled an identity the team is calling “Nook Nation.” The identity will augment the team’s traditional look and will serve as an occasion City Connect-style brand. The team released a branding guide to explain the colors (the namesake fish and a summer sunrise over
Salt Lake Bees update brand in advance of move
The Triple-A Salt Lake Bees updated their identity in preparation for their move to a new ballpark in 2025. The new look maintains the popular bee character, a staple in the minor league baseball landscape since 2006, while updating the typography and adding some alternate identities. The new type, which