It’s Brewers weekend in Zebulon, North Carolina, home of the High-A Carolina Mudcats. The Mudcats will play all of their games this weekend wearing jerseys inspired by the classic powder blue Milwaukee uniforms worn by the likes of Rollie Fingers, Robin Yount, and Paul Molitor in the 1970s and 1980s.
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Crawdads are Crawmoms this Weekend, Fool Many with Announcement
The Hickory Crawdads, Single-A affiliate of the Texas Rangers, ruffled some feathers in January when they announced that they would rebrand as the Hickory Crawmoms—without revealing right away that the rebrand was temporary. “After 25 seasons of being the Crawdads, we decided that it was time for a change,” said
Rochester Red Wings throw back to 1879 as Hop Bitters
Another minor league team unveiled a temporary, alcohol-based identity this week, but this one has quite a bit of history behind it. The Rochester Red Wings, Triple-A affiliate of the Minnesota Twins, will play a game as the Rochester Hop Bitters May 26. The nickname is the throw-backiest of throw-backs,
West Virginia Black Bears to play as Moonshiners
The West Virginia Black Bears, a Pittsburgh Pirates affiliate in the short-season single-A New York-Penn League, will change their name to the Moonshiners for three games later this season. The name change pays homage to the Appalachian region’s association with the production of the illicit alcohol—also called white liquor, white
Fort Wayne TinCaps roll out two new jerseys, more still to come
The Single-A Fort Wayne TinCaps are in the midst of an extended rollout of redesigned uniforms, with two new looks debuting this past week and two more yet to come. The TinCaps, an affiliate of the San Diego Padres, have not changed their look since changing names from the Wizards before
Frisco RoughRiders to play as Los Jinetes on Cinco de Mayo
The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, will commemorate Cinco de Mayo with specialty uniforms and a Spanish-language nickname, Los Jinetes, which translates roughly to horse riders. The uniforms include “Los Jinetes” in the RoughRiders script, plus three elements that pay tribute to Texas’s Mexican-American heritage. First, the
Louisville Bats to pay tribute to bourbon as Mashers
The Louisville Bats, Triple-A affiliate of the Cincinnati Reds, will play a game as the Louisville Mashers May 26, an homage to the city’s affinity for bourbon. The team will commemorate Cheers to Bourbon Night with specialty uniforms and a bourbon-based logo designed by Brandiose. Per the team, “The name
It started with a Tweet: The story behind the Bay Bridge Series trophy
Some baseball purists still cringe at the notion of inter-league play during Major League Baseball’s regular season, but one indisputable benefit of the practice is the advent of cross-town series in markets with two teams. This gives us Mets-Yankees, Cubs-White Sox, and A’s-Giants for multiple series every season. Last summer,
Wheel of Logos: Your 2018 Minor League Baseball Color Wheel
It’s opening day in the minors, and with that, we bring you this tradition as old as a couple years ago: A color wheel made up entirely of minor league baseball logos. Now, you might question the usefulness of such a thing, but how else would you know that the
Smiley Goat, Heart-Eye Dog: MiLB Teams Unveil Emojis
Minor league baseball teams are constantly looking for that next big thing that will set them apart in a crowded branding landscape. Over the years, teams have tried fan activities between innings, giveaways, discounted food and drinks, rebranding with wacky team names, and promotional nights with one-game specialty uniforms, to
Round Rock Express take on role of zombie armadillos
During the past offseason, Dell Diamond, home of the Double-A Round Rock Express, served as a set for the TV show Fear the Walking Dead. The Express will carry the partnership with AMC into the new baseball season, when for one game May 5, they take on the identity of
Rumble Ponies to play game as Binghamton Spiedies
The baseball-team-as-regional-food-item trend continues in Binghamton, New York, where the Double-A Mets affiliate, the Rumble Ponies, will take on the moniker Spiedies for a game this spring. A spiedie, for the uninitiated, includes marinated cubes of meat on a stick, served on a hoagie roll. According to Brandiose, the firm