Birmingham, Alabama, has been known as the Magic City since the late 1800s, when miners discovered that all the three major components of steel—iron ore, coal, and limestone—could be found in the area. The city’s population exploded from just 100 in 1865 to a quarter million in 1878, earning it
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Augusta GreenJackets unveil new logos, with plaid!
The Augusta GreenJackets, a San Francisco Giants affiliate in the single-A South Atlantic League, unveiled new logos designed by Brandiose just moments ago. The new look features mascot Auggie, now flexing instead of wearing the green jacket so closely associated with The Masters golf major held in town (that’s the
Hudson Valley Renegades unveil new logos
The Hudson Valley Renegades, a Tampa Bay Rays affiliate in the short-season single-A New York-Penn League, unveiled a series of updated and new logos today. The new marks were designed by Dan Simon of Studio Simon, who created the team’s original brand in 1994 and worked on updates in 1995
Vermont Lake Monsters commemorate 25th season
The Vermont Lake Monsters will commemorate their 25th season with a commemorative logo. The design firm Brandiose posted a set of possible logos on social media that will incorporate the team’s current colors with a nod to the franchise’s past. https://twitter.com/Brandiose/status/936609594339659776 The Lake Monsters franchise has played in Burlington, Vermont,
Sacramento River Cats alternate features Tower Bridge
The Sacramento River Cats, triple-A affiliate of the San Francisco Giants, have added a logo featuring their hometown’s iconic Tower Bridge. The 737-foot Tower Bridge has been a fixture in Sacramento since 1935, and can be seen from Raley Field. The color of the bridge has long been the subject
AFL’s West Coast Eagles unveil new look, share process
The Australian Football League’s West Coast Eagles unveiled a new logo today, along with an unusually detailed video that shows steps in the year-long design process. Explore the journey of our logo and the design process for the #westcoaststory pic.twitter.com/gmDP5kA75K — West Coast Eagles (@WestCoastEagles) November 1, 2017 The new
Knights honor 20 years with White Sox with awesome unis
If this is any indication of the caliber of next season’s minor league baseball promotions, we’re in for a great 2018. The Triple-A Charlotte Knights will commemorate 20 years as an affiliate of the Chicago White Sox with uniforms inspired by their parent club’s history. For a handful of games,
New logos galore in summer collegiate Expedition League
The brand-new wood-bat collegiate summer Expedition League, based in Rapid City, South Dakota, will debut in May 2018. The league’s teams have been unveiling their identities the last few weeks, and we have them collected for you here. The Hub City Hot Shots’ name and logo pay homage to the
New Pierre Trappers baseball team identity based on fur trading
The Expedition League, a wood-bat collegiate summer league based in Rapid City, South Dakota, will play its inaugural season in 2018. Teams have started unveiling nicknames and logos, including the Pierre Trappers, whose identity plays on the history of Pierre, South Dakota. Per the team’s statement: The name “Trappers” was
The Bear Facts: The Story Behind the Tennessee Smokies
Ask most people what the most-visited national park in the United States is and their minds will almost certainly go first to one of the iconic sites out west. But the answer to that question is not the Grand Canyon or Yosemite or Yellowstone, but Great Smoky Mountain National Park, which
ECHL teams to wear Marvel Super Hero uniforms in 2017-18
The Avengers will take a break from defending the Earth from evil to take to minor league hockey rinks all over the continent in the coming months. All 27 teams in the ECHL will wear Marvel-themed Super Hero uniforms on theme nights during the 2017-18 season. The league-wide partnership between
Bird on the Run: The Story Behind the Rochester Red Wings
The Triple-A baseball club in Rochester, New York, has a remarkable history. Founded in 1899, it lays claim to being North America’s longest continuously operating non-Major League franchise. It also lays claim to being part of the longest baseball game in professional history—a 33-inning affair against the Pawtucket Red Sox